SideBySend
Snapshot 5, recorded 19 October 2026. All prices in USD.

Change record

ActiveCampaign pricing changes

ActiveCampaign's headline price has not moved much. What moved is the definition of a billable contact, and that raised real bills without touching the pricing page.

Snapshot 5, checked 19 October 2026.

The rule that changed

  1. Verified

    Weekly pricing refresh: Snapshot 5

    Week of 19 October 2026. Official pricing pages were reread for Kit, MailerLite, Moosend, Klaviyo, Omnisend, beehiiv Free/Lite/Pro, ActiveCampaign (monthly catalog and annual page starts-at), Brevo entry bands, Mailchimp, HubSpot Marketing Hub edition bases, Constant Contact fee-schedule modal, Flodesk, and SendGrid Marketing Campaigns floors and capacity cards. Aside from the Constant Contact 50,000 contact fill recorded in the entry above, every rechecked figure matched the figure already on this site. ActiveCampaign still leads with annual starts-at 15/49/79 while month to month stays 19/59/99 at the 1,000 contact entry. beehiiv plan names and October 2026 prices still match Free, Lite and Pro.

    Effect on a bill. No other bill moved. Snapshot 5 bumps verifiedAt dates on all thirteen vendors that were rechecked. See the Constant Contact 50,000 band entry for the one inventory fill.

    source checked 19 October 2026

  2. Verified

    Correction: ActiveCampaign Starter at 25,000 contacts, and calculator cells relabeled verified

    Starter at 25,000 contacts held an annual figure of 319 dollars a month and no monthly figure. The ActiveCampaign pricing calculator prints 391 dollars a month billed annually, 4,692 dollars a year, and the pricing data the page loads for buyers carries 489 dollars month to month. Thirteen other cells were marked derived because they came from third party trackers: Starter at 2,500, 5,000 and 10,000 contacts, and Plus and Professional at 2,500, 5,000, 10,000, 25,000 and 50,000. A 25 September read of the calculator matched every one of them, so they are now verified with no change in dollars. The 500 contact rows stay derived from the 1,000 contact entry price, and nothing is recorded above 50,000 contacts, where the page says talk to sales.

    Effect on a bill. Starter at 25,000 contacts costs 72 dollars a month more on annual billing than this site showed, and now has a month to month price. At that size Starter paid yearly costs slightly more than Plus paid yearly. No other ActiveCampaign price moved.

    source checked 25 September 2026

  3. Verified

    ActiveCampaign cost at 1,000 contacts page recorded

    /activecampaign-cost-1000 deep-dives Starter, Plus and Professional at the verified 1,000 contact entry stop using the same ActiveCampaign cells already on the parent ladder. Verified monthly 19 / 59 / 99 with annual monthly equivalents 15 / 49 / 79. Not treated like mid-ladder derived calculator stops. No swap required.

    Effect on a bill. No ActiveCampaign cell moved. The cost-at-N child, the 10,000 and 25,000 contact siblings and /activecampaign-pricing link to each other.

    source checked 19 September 2026

  4. Verified

    HubSpot vs ActiveCampaign pricing page recorded

    /hubspot-vs-activecampaign-pricing compares HubSpot Marketing Hub catalog USD (edition bases, seats, marketing-contact packs) against ActiveCampaign Starter and Plus LIVE ladders. Worked examples at 1k/5k/10k/25k use derived pack math from verified catalog bands. Catalog vs UI packaging labeled. No invented HubSpot eight-breakpoint matrix. Empty ActiveCampaign monthly cells left empty.

    Effect on a bill. No HubSpot or ActiveCampaign cell moved. Both parent pricing pages and the HubSpot contacts child link in. Mid-tail vs sibling of /hubspot-vs-mailchimp-pricing and /activecampaign-vs-mailchimp-pricing.

    source checked 19 September 2026

  5. Verified

    beehiiv vs ActiveCampaign pricing page recorded

    /beehiiv-vs-activecampaign-pricing compares LIVE beehiiv Launch/Scale/Max and ActiveCampaign Starter/Plus/Professional dated ladders at the eight SideBySend breakpoints. Launch free through 2,500 called out. Starter monthly empties at 25,000 stay empty. No invented mid-tier dollars.

    Effect on a bill. No beehiiv or ActiveCampaign cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /beehiiv-vs-mailerlite-pricing and /activecampaign-vs-mailerlite-pricing.

    source checked 19 September 2026

  6. Derived

    ActiveCampaign vs MailerLite pricing page recorded

    /activecampaign-vs-mailerlite-pricing compares LIVE ActiveCampaign Starter/Plus/Professional and MailerLite Comfort/Power dated ladders at the eight SideBySend breakpoints. Starter monthly empties at 25,000 stay empty. MailerLite Comfort and Power stay on verified slider cells. No invented mid-tier dollars.

    Effect on a bill. No ActiveCampaign or MailerLite cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /activecampaign-vs-kit-pricing and /mailerlite-vs-kit-pricing.

    source checked 19 September 2026

  7. Derived

    Flodesk vs ActiveCampaign pricing page recorded

    /flodesk-vs-activecampaign-pricing compares LIVE Flodesk Lite/Pro/Everything and ActiveCampaign Starter/Plus/Professional dated ladders at the eight SideBySend breakpoints. Flodesk 100,000 stays empty on every plan. ActiveCampaign annual headlines kept apart from monthly. No invented mid-tier dollars.

    Effect on a bill. No Flodesk or ActiveCampaign cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /flodesk-vs-mailchimp-pricing and /activecampaign-vs-mailchimp-pricing.

    source checked 19 September 2026

  8. Derived

    ActiveCampaign vs Constant Contact pricing page recorded

    /activecampaign-vs-constant-contact-pricing compares LIVE ActiveCampaign Starter/Plus/Professional and Constant Contact Lite/Standard/Premium dated ladders at the eight SideBySend breakpoints. Contact Sales empties above 25,000 stay empty. Starter monthly empties at 25,000 stay empty. No invented mid-tier dollars. No swap: both parents LIVE and the pairing is not a reverse of an existing AC/CC page.

    Effect on a bill. No ActiveCampaign or Constant Contact cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /activecampaign-vs-mailchimp-pricing and /constant-contact-vs-mailchimp-pricing.

    source checked 19 September 2026

  9. Derived

    ActiveCampaign vs Omnisend pricing page recorded

    /activecampaign-vs-omnisend-pricing compares LIVE ActiveCampaign Starter/Plus and Omnisend Standard/Pro dated ladders at the eight SideBySend breakpoints. Starter monthly empties at 25,000 stay empty. No invented mid-tier dollars.

    Effect on a bill. No ActiveCampaign or Omnisend cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /activecampaign-vs-kit-pricing and /kit-vs-omnisend-pricing.

    source checked 19 September 2026

  10. Derived

    ActiveCampaign vs Mailchimp pricing page recorded

    /activecampaign-vs-mailchimp-pricing compares LIVE ActiveCampaign Starter/Plus and Mailchimp Essentials/Standard dated ladders at the eight SideBySend breakpoints. Monthly and annual stay apart. No invented mid-tier dollars and no retired sticker prices.

    Effect on a bill. No ActiveCampaign or Mailchimp cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /activecampaign-vs-kit-pricing and /activecampaign-vs-brevo-pricing.

    source checked 18 September 2026

  11. Derived

    ActiveCampaign vs Brevo pricing page recorded

    /activecampaign-vs-brevo-pricing compares LIVE ActiveCampaign Starter/Plus and Brevo Starter/Standard dated ladders at the eight SideBySend breakpoints under the weekly send assumption on Brevo. No invented mid-tier Brevo volume dollars and no retired ActiveCampaign sticker prices.

    Effect on a bill. No ActiveCampaign or Brevo cell moved. Both parent pricing pages and the cost-at-N children link in.

    source checked 18 September 2026

  12. Derived

    ActiveCampaign cost at 25,000 contacts page recorded

    /activecampaign-cost-25000 deep-dives Starter, Plus and Professional at the 25,000 contact stop using the same ActiveCampaign dataset cells already on the parent ladder. Monthly and annual figures stay apart. Starter monthly stays empty at this stop. The stops remain derived calculator reads rather than verified static-table dollars.

    Effect on a bill. No ActiveCampaign cell moved. The cost-at-N child, the 10,000 contact sibling and /activecampaign-pricing link to each other. Soft confidence on the 25k stops stays honest.

    source checked 14 September 2026

  13. Derived

    ActiveCampaign cost at 10,000 contacts page recorded

    /activecampaign-cost-10000 deep-dives Starter, Plus and Professional at the 10,000 contact stop using the same ActiveCampaign dataset cells already on the parent ladder. Monthly and annual figures stay apart. The stops remain derived calculator reads rather than verified static-table dollars.

    Effect on a bill. No ActiveCampaign cell moved. The cost-at-N child and /activecampaign-pricing link to each other. Soft confidence on the 10k stops stays honest.

    source checked 14 September 2026

  14. Verified

    ActiveCampaign started billing new accounts for all contacts

    Accounts created on or after 3 November 2025 are billed for every contact in the account, including unsubscribed, bounced and unconfirmed ones. Accounts created before that date still count only active contacts. There was no public announcement, so most people find out when the contact count looks wrong.

    Effect on a bill. On a new account, dead contacts push the bill into higher tiers. A 9,000 contact list carrying 2,500 unsubscribes and bounces is billed as 11,500 contacts, which moves Plus from the 10,000 tier to the 25,000 tier.

    source checked 8 September 2026

What a tier jump costs

Same mailable list, two different bills, decided only by when the account was opened.

Account contentsPlanMonthlyConfidenceNote
9,000 mailable contactsPlus$239VerifiedBilled in the 10,000 contact tier under the old active contacts rule.
Plus 2,500 unsubscribed and bouncedPlus$489Verified11,500 total contacts under the November 2025 rule, which lands in the 25,000 tier.
ActiveCampaign Plus, monthly billing. Both rows describe a list of 9,000 people you can actually email.

A healthy list picks up unsubscribes and bounces over a couple of years. Under the old rule those contacts were free to keep. Under the new rule they push the billable count up, and the count is what picks the tier. The gap between those two rows is $250 a month for people the account cannot legally email.

Archiving inactive contacts reduces the count, but archive storage has monthly limits roughly equal to the contact limit, and archived contacts are kept for about a year.

The other quirk is the calculator

Starter at 1k, monthly
$19
what a month to month biller pays
Starter at 1k, annual
$15
the headline figure, paid a year up front
Plus at 10k, gap
$50
a month, between monthly and annual billing

The pricing page defaults to annual billing and prints the annual cost as a per month number. So the widely quoted 15 dollar entry price is not what a monthly biller pays. That is why every ActiveCampaign cell in this dataset records the two prices in separate fields.

The page also renders tier prices from a calculator rather than a static table. The annual figures in this dataset are read off that calculator and the month to month figures off the pricing data the page loads for buyers, last on 25 September 2026.

Full ladder

Plan5001k2.5k5k10k25k50k100k
Starterused in the cross vendor table$19$15 annualDer$19$15 annualVer$49$39 annualVer$99$79 annualVer$189$149 annualVer$489$391 annualVern/aNotn/aNot
Plus$59$49 annualDer$59$49 annualVer$119$95 annualVer$179$145 annualVer$239$189 annualVer$489$389 annualVer$759$609 annualVern/aNot
Professional$99$79 annualDer$99$79 annualVer$189$149 annualVer$259$205 annualVer$469$375 annualVer$789$629 annualVer$1,209$969 annualVern/aNot
Top line is month to month billing. Second line is the per month cost of paying for a year up front. Checked 19 October 2026.

Everything else that shapes the bill

  • The pricing page defaults to annual billing and shows the annual figure as a per month number, so the headline 15 dollars is not what a monthly biller pays. Both columns are recorded separately here.
  • The pricing page renders prices from a calculator. The annual figures are read off that page at each contact stop, and the month to month figures are read off the pricing data the page loads for buyers. Both were read on 25 September 2026.
  • The November 2025 all contacts rule means the contact count that sets the bill can be much larger than the mailable list. A 9,000 contact list carrying 2,500 unsubscribes and bounces is billed as 11,500 and lands in the next tier up.
  • Starter caps at 25,000 contacts. Above 50,000 contacts the pricing page asks buyers to talk to sales, so no plan at 100,000 contacts is recorded.
  • SMS credits, extra CRM pipelines and custom reporting are add ons with prices that are not public.
  • The public pricing page labels the third paid plan Pro. SideBySend keeps the Professional label used in ActiveCampaign help docs and earlier snapshots so plan history stays comparable.

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