Vendor
HubSpot Marketing Hub pricing
Marketing Hub bills by edition, Core Seats and marketing contacts. The public Product and Services Catalog lists Starter from twenty dollars per seat, Professional from eight hundred ninety dollars a month with required onboarding, and Enterprise from three thousand six hundred with required onboarding.
What the catalog publishes
- Starter base
- $20
- Per Core Seat. 1,000 marketing contacts included.
- Professional base
- $890
- 3 Core Seats included. Onboarding $3,000 one-time.
- Enterprise base
- $3,600
- Billed annually. 5 Core Seats included. Onboarding $7,000 one-time.
What a list of your size pays
Monthly cost on each edition at nine list sizes, with the contact tier the list is billed at. Checked against HubSpot's pricing calculator.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Marketing contacts | Starter, 1 seat | Professional | Enterprise |
|---|---|---|---|
| 1,000 | $20billed as 1,000Der | $890billed as 2,000Der | $3,600billed as 10,000Der |
| 3,000 | $120billed as 3,000Der | $1,140billed as 7,000Der | $3,600billed as 10,000Der |
| 5,000 | $210billed as 5,000Der | $1,140billed as 7,000Der | $3,600billed as 10,000Der |
| 10,000 | $410billed as 10,000Der | $1,390billed as 12,000Der | $3,600billed as 10,000Ver |
| 20,000 | $810billed as 20,000Der | $1,890billed as 22,000Der | $3,700billed as 20,000Ver |
| 25,000 | $1,010billed as 25,000Der | $2,115billed as 27,000Der | $3,800billed as 30,000Der |
| 50,000 | $2,010billed as 50,000Der | $3,190billed as 52,000Der | $4,000billed as 50,000Ver |
| 75,000 | $3,010billed as 75,000Der | $4,115billed as 77,000Der | $4,270billed as 80,000Der |
| 100,000 | $4,010billed as 100,000Der | $4,890billed as 102,000Der | $4,450billed as 100,000Ver |
Professional or Enterprise at 100,000 contacts
At 100,000 marketing contacts, HubSpot's pricing calculator prints Enterprise at $4,450 a month, billed annually at $53,400 a year, read 26 September 2026. That is the $3,600 base plus $850 of contact packs. Verified
Professional paid monthly comes to $4,890 a month: the $890 base plus $4,000 of 5,000 contact packs, billed as 102,000 contacts. The calculator's picker stops at 87,000 contacts on Professional, so this total is worked out from the pack prices rather than printed. Derived
So Enterprise is the cheaper monthly bill at this size, by $440, and it includes 5 Core Seats to Professional's 3 and a send limit of 20 times the contact tier to Professional's 10. Paying Professional annually changes the order: at the $800 base plus packs at 10 percent off it works out to $4,400 a month (derived), $50 under Enterprise. Onboarding is one-time on top: $3,000 on Professional and $7,000 on Enterprise, where the calculator puts the first year at $60,400.
Why HubSpot sits outside the six vendor tables
The six vendors in the cross vendor tables on this site are ranked against each other every week at the same eight list sizes. HubSpot Marketing Hub does not fit that shape: the bill is edition base plus Core Seats plus marketing-contact bands, not a single contact breakpoint cell. So HubSpot is dated and sourced here as a watchlist-style record instead of being ranked beside those six.
Cells prefer the Product and Services Catalog. The Marketing pricing UI can show suite or Customer Platform packaging that does not match catalog cells one for one. The Marketing Hub prices on HubSpot's pricing calculator, read 26 September 2026, match the catalog, and the lookup above is checked against it.
The model below is for new customers after 5 March 2024. Existing accounts stay on their then-current pricing until HubSpot contacts them. The marketing-contact add bands also live on HubSpot marketing contacts pricing; this page owns the hub.
Editions, seats and onboarding
Catalog bases for Marketing Hub Starter, Professional and Enterprise. Extra Core Seats and required onboarding are listed beside each edition.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Edition | Base | Core Seats | Extra seat | Included contacts | Onboarding | Confidence |
|---|---|---|---|---|---|---|
| Starter | $20 / seat | 1 | $20 | 1,000 | not required | Verified |
| Professional | $890 | 3 | $50 | 2,000 | $3,000 one-time | Verified |
| EnterpriseBilled annually | $3,600 | 5 | $75 | 10,000 | $7,000 one-time | Verified |
Starter is $20 per Core Seat, with additional Starter Core Seats at the same $20 rate. Professional starts at $890 a month with 3 Core Seats included, then $50 per extra Professional Core Seat. Enterprise starts at $3,600 a month, billed annually, with 5 Core Seats included and $75 per extra Enterprise Core Seat.
Professional onboarding is required at $3,000 one-time. Enterprise onboarding is required at $7,000 one-time. The catalog does not call out a required Starter onboarding fee.
Marketing contact add bands
Included contacts come with the edition. Further marketing contacts are sold in catalog packs. Non-marketing contacts stay free up to the overall contact ceiling.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
Starter (per 1,000 marketing contacts)
| Marketing contacts | Monthly add | Confidence |
|---|---|---|
| up to 1,000 | included | Verified |
| 1,001 to 3,000 | $50 | Verified |
| 3,001 to 5,000 | $45 | Verified |
| 5,001+ | $40 | Verified |
Professional (per 5,000 marketing contacts)
| Marketing contacts | Monthly add | Confidence |
|---|---|---|
| up to 2,000 | included | Verified |
| 2,001 to 22,000 | $250 | Verified |
| 22,001 to 42,000 | $225 | Verified |
| 42,001 to 62,000 | $200 | Verified |
| 62,001 to 82,000 | $175 | Verified |
| 82,001+ | $150 | Verified |
Enterprise (per 10,000 marketing contacts)
| Marketing contacts | Monthly add | Confidence |
|---|---|---|
| up to 10,000 | included | Verified |
| 10,001 to 50,000 | $100 | Verified |
| 50,001 to 100,000 | $90 | Verified |
| 100,001 to 200,000 | $80 | Verified |
| 200,001 to 500,000 | $70 | Verified |
| 500,001+ | $60 | Verified |
Starter includes 1,000 marketing contacts. Professional includes 2,000. Enterprise includes 10,000. Non-marketing contacts are free up to an overall ceiling of 15,000,000 contacts (marketing plus non-marketing) per the catalog.
For new customers after 5 March 2024, Marketing Hub Starter is priced per Core Seat, and Professional and Enterprise start at a base price that includes Core Seats. Marketing contacts sit on top of the edition: included contacts come with the base, and further contacts are sold in catalog bands. Non-marketing contacts are free up to an overall contact ceiling of 15 million (marketing plus non-marketing). Exceeding the marketing-contact tier bills immediately. Designating contacts as non-marketing takes effect at the start of the following month or contract renewal, whichever comes first, and contact-tier downgrades wait until renewal.
Email send multiples
Marketing email send limits scale with the marketing-contact tier per calendar month: Starter at 5 times, Professional at 10 times, and Enterprise at 20 times that tier. Those multiples are catalog feature limits, not a separate dollar meter.
How contacts are bought
Read on HubSpot's pricing calculator and the catalog on 26 September 2026.
- Marketing contacts are bought in whole packs on top of the ones the edition includes: 1,000 at a time on Starter, 5,000 on Professional and 10,000 on Enterprise. A list is billed at the next pack boundary, so a 5,000 contact list on Professional buys one pack on top of the 2,000 included and pays for 7,000. (HubSpot's pricing calculator, read 26 September 2026)
- The calculator's contact picker stops at 87,000 on Professional, where it prints 4,440 dollars a month. On Starter and Enterprise it reaches 100,000. (HubSpot's pricing calculator, read 26 September 2026)
- Going over the contact tier is billed straight away, and the catalog calls the contact fee a blended rate across the packs bought. (the Product and Services Catalog, read 26 September 2026)
Paying monthly or annually
Read on HubSpot's pricing calculator on 26 September 2026.
- Professional is sold on a 12 month commitment either way. Pay Monthly bills 890 dollars a month. Pay Annually bills the year up front at 800 dollars a month, which HubSpot labels an annual payment discount of 10.11 percent. (HubSpot's pricing calculator, read 26 September 2026)
- Paid annually, extra Professional Core Seats drop from 50 to 45 dollars a month and contact packs are 10 percent cheaper. At 87,000 contacts the contacts line is 3,550 dollars a month paid monthly and 3,195 paid annually. (HubSpot's pricing calculator, read 26 September 2026)
- Enterprise has no monthly option. The calculator bills it annually with an annual commitment and shows no annual payment discount; the catalog marks its base billed annually. (HubSpot's pricing calculator, read 26 September 2026)
- Starter can be paid month to month. The calculator currently shows a new customer promotion on the Starter seat, 50 percent off paid monthly and 65 percent off paid annually, so it prints 10 and 7 dollars a seat against the 20 dollar list price. A promotion is not a list price, so the tables here use 20 dollars. (HubSpot's pricing calculator, read 26 September 2026)
Onboarding and seats
Read on HubSpot's pricing calculator and the catalog on 26 September 2026.
- Onboarding is a required one-time fee of 3,000 dollars on Professional and 7,000 on Enterprise, and the calculator adds it to its estimated cost to get started. It shows no onboarding for Starter. (HubSpot's pricing calculator, read 26 September 2026)
- Starter is priced per Core Seat, 20 dollars each at list. Professional includes 3 Core Seats and Enterprise 5. Extra seats are 50 dollars a month on Professional and 75 on Enterprise. (the Product and Services Catalog, read 26 September 2026)
Free tools and page limits
Read in the Product and Services Catalog on 26 September 2026.
- HubSpot's free tools are a single free edition with up to two free users, and every paid edition includes them. Marketing Hub itself comes only as Starter, Professional and Enterprise. (the Product and Services Catalog, read 26 September 2026)
- Free email marketing allows two thousand sends per calendar month, with HubSpot branding. (the Product and Services Catalog, read 26 September 2026)
- The free tools include up to thirty landing pages and thirty website pages, both with HubSpot branding. The catalog's Marketing Hub section has no landing page limit of its own. Larger limits sit in Content Hub: up to 30 landing pages without HubSpot branding on Starter, and up to 10,000 on Professional and Enterprise, where dynamic pages don't count toward the limit. (the Product and Services Catalog, read 26 September 2026)
What this page deliberately skips
Related
- HubSpot Marketing Hub pricing changes5 March 2024 Core Seats model for new customers, dated and sourced.
- HubSpot vs Omnisend pricingCatalog Marketing Hub USD against Omnisend Standard and Pro LIVE ladders.
- HubSpot vs beehiiv pricingCatalog Marketing Hub USD against Launch, Scale and Max LIVE ladders.
- HubSpot vs Flodesk pricingCatalog Marketing Hub USD against Lite, Pro and Everything ladders.
- HubSpot vs Mailchimp pricingCatalog Marketing Hub USD against Essentials and Standard LIVE ladders.
- HubSpot vs ActiveCampaign pricingCatalog Marketing Hub USD against Starter and Plus LIVE ladders.
- HubSpot vs Constant Contact pricingCatalog Marketing Hub USD against Lite and Standard live-capture ladders.
- HubSpot vs MailerLite pricingCatalog Marketing Hub USD against Comfort and Power LIVE ladders.
- HubSpot vs Kit pricingCatalog Marketing Hub USD against Creator and Creator Pro LIVE ladders.
- HubSpot marketing contacts pricingStarter, Professional and Enterprise contact add bands from the same catalog.
- Email tool pricing tableSix vendors at the same eight breakpoints. HubSpot is outside those cells.
- Cost calculatorEmail contact and send inputs for the six comparison vendors only.
- Omnisend pricingAnother watchlist-style ecommerce stack recorded on its own page.
- Klaviyo pricing changesChange record for the other watchlist vendor kept out of the six.
- ActiveCampaign pricingAutomation-heavy contact ladder among the six comparison vendors.
- Mailchimp pricingContact ladder that HubSpot's seat-plus-band model does not match.
- Per contact vs per sendHow contact meters and send meters differ across the recorded set.
- Change historyDated pricing events across the recorded vendors.
- MethodologyWhat verified, derived, estimate and none mean on this site.
- DisclosureNo affiliate links and no paid placements on this site today.