Change record
When MailerLite cut the free plan
On 16 June 2026 the MailerLite free plan went from 500 subscribers and 12,000 monthly emails to 250 subscribers and 2,500 emails. The paid tiers were repriced the same day, so the cheapest way out of the cut got more expensive at the same moment.
The cut in three numbers
- Free subscribers
- 250
- down from 500
- Free emails a month
- 2,500
- down from 12,000, which is the larger cut of the two
- Cheapest paid step
- $12
- a month on Comfort, covering up to 500 subscribers
What the cut removed
The subscriber ceiling halved. The send allowance fell by nearly 80 percent, and that is the change that decided what the plan is now for.
| Limit | Until 15 Jun 2026 | From 16 Jun 2026 | What it means |
|---|---|---|---|
| Subscribers | 500 | 250 | Halved. Plenty of guides still quote the old 500 figure, which is the number that made MailerLite the default recommendation for a small list. |
| Emails a month | 12,000 | 2,500 | Counted across a rolling 30 day window rather than a calendar month. |
| Sends to a full list | 24 | 10 | Derived from the two limits above. This is the part that changed the plan's purpose: a weekly newsletter no longer fits. |
The old allowance covered 24 sends to a full 500 subscriber list, which is a weekly newsletter with room to spare for a welcome sequence. The new one covers 10 sends to a full 250 subscriber list. A weekly campaign plus any automation at all runs out of allowance before the month does.
Both ceilings sit below 500 subscribers, which is the smallest breakpoint in this dataset, so the MailerLite free plan does not appear as a cell in any pricing table here. It is recorded as a limit instead. The cut landed with the paid reprice on the same day. Passing 250 active subscribers locks campaigns and automations on a free account until the list comes back down or the account goes paid.
What it costs to keep sending
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Plan | Monthly | Confidence | Note |
|---|---|---|---|
| Comfort | $12 | Verified | The cheapest paid step, and the one a former free account lands on. $144 a year at monthly billing, or $10.80 a month paid yearly. |
| Power | $25 | Verified | Unlimited monthly sends under fair use, which is the tier that restores what the old free allowance loosely allowed. |
For a list between 250 and 500 subscribers the cut costs $144 a year to carry on doing what was free the month before. That is the smallest number on this page and the one that matters most, because it is the exact size of list the old free plan was built for.
The reprice landed at the same time. Comfort opens at $12 and Power at $25 under the new names, after paid tiers went up by roughly 10 to 30 percent depending on subscriber count. So the free plan shrank and the step out of it moved up together.
The 2026 sequence, as recorded
- Verified
MailerLite cut the free plan to 250 subscribers and 2,500 emails
The free plan went from 500 subscribers and 12,000 monthly emails to 250 subscribers and 2,500 emails in a rolling 30 day window. It happened on the same day as the paid reprice, which is why it was read as part of that change at first and now has an entry of its own. Passing 250 active subscribers locks campaigns and automations on a free account until the list comes back down or the account goes paid.
Effect on a bill. The email allowance took the bigger hit. A 250 subscriber list can now send 10 campaigns a month instead of 48, so the free plan stopped being a place to run a weekly newsletter to a small list and became a trial. The cheapest paid step is Comfort at 12 dollars a month.
source checked 9 September 2026
- Verified
MailerLite repriced and renamed its paid plans
Growing Business became Comfort and Advanced became Power. Paid tier prices went up by roughly 10 to 30 percent depending on subscriber count. Comfort opens at 12 dollars a month and Power at 25, both at 500 subscribers. The free plan was cut on the same day and has an entry of its own.
Effect on a bill. The entry prices barely moved. The middle of the ladder took most of the increase, which is why the MailerLite rows above 1,000 subscribers are marked as estimates until the slider is read again.
source checked 8 September 2026
- Verified
MailerLite stopped selling Growing Business and Advanced
MailerLite no longer sells Growing Business and Advanced. Its help pages no longer print a date for that. The paid plans update FAQ gave 13 August 2026 as the date the old plan names went away when this site read it on 26 September 2026, and that date was not confirmed on 4 October 2026. Existing paid accounts move to Comfort or Power at their next renewal. Switching to annual billing counts as a manual plan change and moves the account to the new structure and the new prices immediately.
Effect on a bill. Anyone still on a legacy price loses it at renewal. Switching to annual to save 10 percent triggers the move early, which can cost more than the saving.
source checked 26 September 2026
- Verified
Correction: MailerLite and beehiiv do not bill unsubscribed contacts
Snapshot 1 recorded both vendors as counting unsubscribed or inactive contacts until they were deleted. Their own help pages say the opposite. MailerLite counts unique subscribers with an active status only. beehiiv counts active subscribers, and unsubscribing moves someone to inactive and out of that count. The billing notes and caveats on both vendors were rewritten.
Effect on a bill. Both vendors are cheaper to run with a churning list than snapshot 1 implied. The real catch on MailerLite is the cumulative count inside a billing cycle, and on beehiiv it is that suppressed addresses stay inside the active count.
source checked 9 September 2026
- Verified
MailerLite Comfort and Power ladder reread off the public slider
The MailerLite pricing slider now prints Comfort at 12, 19, 33, 49, 89, 179, 319 and 439 dollars a month at the 500, 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 stops, and Power at 25, 39, 49, 69, 129, 239, 389 and 489. Snapshot 2 held lower estimate figures above 500 subscribers, including Comfort near 39 dollars at 5,000 and an interpolated 470 at 100,000.
Effect on a bill. Most recorded MailerLite bills rise versus snapshot 2. At 5,000 subscribers Comfort moves from 39 to 49 and Power from 50 to 69. At 100,000 subscribers the new published stops sit below the old interpolations, so those two cells fall. Every Comfort and Power cell is now verified off the vendor page.
source checked 14 September 2026
- Verified
MailerLite cost at 10,000 contacts page recorded
/mailerlite-cost-10000 deep-dives Comfort and Power at 10,000 active subscribers using the same Snapshot 3 slider cells already on /mailerlite-pricing. Comfort is 89 dollars a month and Power is 129, both verified, with annual monthly equivalents from the published ten percent saving.
Effect on a bill. No MailerLite cell moved. The cost-at-N child and /mailerlite-pricing link to each other.
source checked 14 September 2026
- Derived
Flodesk vs MailerLite pricing page recorded
/flodesk-vs-mailerlite-pricing compares LIVE Flodesk Lite/Pro/Everything slider cells with MailerLite Comfort/Power at the eight SideBySend breakpoints. Flodesk 100,000 stays empty. No invented Flodesk dollars.
Effect on a bill. No Flodesk or MailerLite cell moved. Flodesk stays outside the six tables and the watchlist. Both parent pricing pages link in.
source checked 14 September 2026
- Verified
MailerLite cost at 25,000 contacts page recorded
/mailerlite-cost-25000 deep-dives Comfort and Power at 25,000 active subscribers using the same Snapshot 3 slider cells already on /mailerlite-pricing. Comfort is 179 dollars a month and Power is 239, both verified, with annual monthly equivalents from the published ten percent saving.
Effect on a bill. No MailerLite cell moved. The cost-at-N child, the 10,000 contact sibling and /mailerlite-pricing link to each other.
source checked 14 September 2026
- Derived
MailerLite vs Brevo pricing page recorded
/mailerlite-vs-brevo-pricing compares LIVE MailerLite Comfort/Power and Brevo Starter/Standard dated ladders at the eight SideBySend breakpoints under the weekly send assumption on Brevo. No invented mid-tier Brevo volume dollars.
Effect on a bill. No MailerLite or Brevo cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /mailerlite-vs-kit-pricing and /brevo-vs-mailchimp-pricing.
source checked 18 September 2026
- Derived
beehiiv vs MailerLite pricing page recorded
/beehiiv-vs-mailerlite-pricing compares LIVE beehiiv Scale/Max and MailerLite Comfort/Power dated ladders at the eight SideBySend breakpoints. Launch free through 2,500 is called out. Comfort send metering against unlimited beehiiv sends. No invented mid-tier dollars.
Effect on a bill. No beehiiv or MailerLite cell moved. Both parent pricing pages and the cost-at-N children link in. Newsletter mid-tail vs sibling of /beehiiv-vs-kit-pricing and /beehiiv-vs-mailchimp-pricing.
source checked 18 September 2026
- Verified
MailerLite cost at 5,000 contacts page recorded
/mailerlite-cost-5000 deep-dives Comfort and Power at 5,000 active subscribers using the same Snapshot 3 slider cells already on the parent ladder. Verified monthly figures are 49 and 69 dollars, with annual monthly equivalents from the published ten percent saving. Pack 16 swapped away from ActiveCampaign cost at 5,000 because those calculator stops stay derived rather than verified.
Effect on a bill. No MailerLite cell moved. The cost-at-N child, the 10,000 and 25,000 contact siblings and /mailerlite-pricing link to each other.
source checked 18 September 2026
- Derived
Constant Contact vs MailerLite pricing page recorded
/constant-contact-vs-mailerlite-pricing compares LIVE Constant Contact Lite/Standard/Premium and MailerLite Comfort/Power dated ladders at the eight SideBySend breakpoints. Contact Sales empties above 25,000 stay empty. No invented mid-tier dollars.
Effect on a bill. No Constant Contact or MailerLite cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /constant-contact-vs-kit-pricing and /constant-contact-vs-brevo-pricing.
source checked 18 September 2026
- Derived
MailerLite vs Omnisend pricing page recorded
/mailerlite-vs-omnisend-pricing compares LIVE MailerLite Comfort/Power and Omnisend Standard/Pro dated ladders at the eight SideBySend breakpoints. Comfort undercuts Standard at every overlapping stop. No invented mid-tier dollars.
Effect on a bill. No MailerLite or Omnisend cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /kit-vs-omnisend-pricing and /beehiiv-vs-omnisend-pricing.
source checked 19 September 2026
- Derived
ActiveCampaign vs MailerLite pricing page recorded
/activecampaign-vs-mailerlite-pricing compares LIVE ActiveCampaign Starter/Plus/Professional and MailerLite Comfort/Power dated ladders at the eight SideBySend breakpoints. Starter monthly empties at 25,000 stay empty. MailerLite Comfort and Power stay on verified slider cells. No invented mid-tier dollars.
Effect on a bill. No ActiveCampaign or MailerLite cell moved. Both parent pricing pages and the cost-at-N children link in. Mid-tail vs sibling of /activecampaign-vs-kit-pricing and /mailerlite-vs-kit-pricing.
source checked 19 September 2026
- Verified
MailerLite cost at 1,000 contacts page recorded
/mailerlite-cost-1000 deep-dives Comfort and Power at the 1,000 subscriber stop using the same MailerLite slider cells already on the parent ladder. Verified at 19 and 39 dollars a month. Annual Save 10 percent and Comfort send allowance sit beside the email cells.
Effect on a bill. No MailerLite cell moved. The cost-at-N child, the 5,000, 10,000 and 25,000 contact siblings and /mailerlite-pricing link to each other.
source checked 19 September 2026
- Verified
MailerLite cost at 2,500 contacts page recorded
/mailerlite-cost-2500 deep-dives Comfort and Power at the verified 2,500 active subscriber slider stop using the same MailerLite cells already on the parent ladder. Verified at 33 and 49 dollars a month. Extends the LIVE 1k/5k/10k/25k cost ladder. No swap required.
Effect on a bill. No MailerLite cell moved. The cost-at-N child, the 1,000, 5,000, 10,000 and 25,000 contact siblings and /mailerlite-pricing link to each other.
source checked 19 September 2026
- Verified
HubSpot vs MailerLite pricing page recorded
/hubspot-vs-mailerlite-pricing compares HubSpot Marketing Hub catalog USD (edition bases, seats, marketing-contact packs) against MailerLite Comfort and Power LIVE ladders. Worked examples at 1k/5k/10k/25k use derived pack math from verified catalog bands. Catalog vs UI packaging labeled. No invented HubSpot eight-breakpoint matrix. Swap from /beehiiv-cost-500 because Scale/Max at 500 are derived from the 1,000 tier (thin verified Launch only).
Effect on a bill. No HubSpot or MailerLite cell moved. Both parent pricing pages and the HubSpot contacts child link in. Mid-tail vs sibling of /hubspot-vs-mailchimp-pricing and /mailchimp-vs-mailerlite-pricing.
source checked 19 September 2026
- Verified
MailerLite cost at 500 contacts page recorded
/mailerlite-cost-500 deep-dives Comfort and Power at the verified 500 active subscriber slider entry stop using the same MailerLite cells already on the parent ladder. Verified at 12 and 25 dollars a month. Swap from /brevo-cost-2500 because Brevo Starter and Standard at 2,500 are estimate interpolations of the unpublished 15,000 send band.
Effect on a bill. No MailerLite cell moved. The cost-at-N child, the 1,000, 2,500, 5,000, 10,000 and 25,000 contact siblings and /mailerlite-pricing link to each other.
source checked 19 September 2026
- Verified
Correction: MailerLite prints the yearly price at every slider stop
This site said MailerLite prints annual prices only at its 500 subscriber entry stop and that every other annual figure was the 10 percent saving applied to the monthly price. The MailerLite pricing slider, read on 4 October 2026 with Billed yearly selected, prints the yearly price per month at every one of its 29 stops on Comfort and on Power, and each is exactly 90 percent of the monthly price.
Effect on a bill. No price moved. The MailerLite annual figures on /annual-vs-monthly-email-pricing and the cost pages are now labeled verified rather than derived.
source checked 4 October 2026
- Verified
MailerLite cost by list size, and the MailerLite page gains billing, counting and plan limits
/mailerlite-pricing now prices Comfort and Power at thirteen list sizes from 500 to 100,000 subscribers, month to month and paid yearly, with the slider stop each list is billed at and the Comfort monthly email allowance, read off the MailerLite pricing slider in both billing modes on 4 October 2026. Sizes the slider prints exactly are verified; the 75,000 row is billed at the 80,000 stop and is derived. The page also adds short sections on paying monthly or yearly, sending and passing a tier, what the free plan allows, and seats, automations, landing pages, forms, testing and branding by plan, and adds dated counting rules to the section on which subscribers reach the bill, each read on the MailerLite pricing page or help center on 4 October 2026.
Effect on a bill. No MailerLite price moved: every Comfort and Power cell matches the 4 October slider read, which also matches the 26 September read at all 29 stops, and the yearly price per month is 90 percent of the monthly price at every stop.
source checked 4 October 2026
- Verified
Eighteen per-size cost pages now redirect to their vendor pricing pages
Eighteen cost pages that repeated one row of a vendor ladder now redirect permanently to that row on the vendor pricing page: four for MailerLite (1,000, 2,500, 5,000 and 25,000 subscribers), five for Constant Contact (500, 1,000, 5,000, 10,000 and 25,000 contacts), four for SendGrid Marketing Campaigns (10,000, 20,000, 50,000 and 100,000 stored contacts), two each for Omnisend (5,000 and 10,000) and Flodesk (2,500 and 5,000), and one for beehiiv (5,000). Every row now has an address on its hub, such as /constant-contact-pricing#10000. The figures that lived only on the old pages moved with them: included sends and cost per 1,000 sends for Constant Contact, and the three email volume readings per stored contact stop for SendGrid Marketing Campaigns. Constant Contact send overage, SMS and yearly price figures were read again on its pricing page on 4 October 2026.
Effect on a bill. No price moved. Old links and bookmarks keep working through the redirects. The pages for MailerLite at 10,000, beehiiv at 10,000 and 25,000, and Constant Contact at 2,500 stay as they were.
source checked 4 October 2026
Where a small list can still send for nothing
Free plan ceilings across the six tracked vendors, read out of the dataset.
- Kit is free to 10k contacts.
- beehiiv is free to 2.5k contacts.
Those are the only free plans in this dataset that reach 500 contacts. Every other one stops below the smallest breakpoint here, which is now true of MailerLite at 250 subscribers and of Mailchimp, which cut its own free plan to 250 contacts and 500 monthly sends by December 2025.
Two of the six tracked vendors cut a free plan within about six months of each other, in the same direction. Neither cut touched a published paid tier price, so a pricing page read before and after would look much the same.
Where these numbers are soft
Related
- MailerLite pricingComfort and Power at eight subscriber counts, and what the step out of free costs.
- MailerLite pricing changesEvery recorded MailerLite move in order, with the ladder as it stands now.
- Mailchimp vs MailerLite pricingThe same eight breakpoints side by side, with the reprice flagged per cell.
- MailerLite vs Kit pricingA cheap slider against the only free plan here that reaches 10,000.
- Free plan limits comparedWhere the 250 subscriber ceiling sits against the other five vendors.
- Mailchimp free plan at 250 contactsThe other free plan cut, by December 2025, plus an increase that never reached a pricing page.
- Who bills unsubscribed contactsWhere the MailerLite correction came from, vendor by vendor.
- Change historyEvery recorded event, newest first.
- MethodologyWhy a free plan below 500 subscribers is recorded as a limit and not a cell.