ActiveCampaign pricing at fixed list sizes

The entry price everyone quotes for ActiveCampaign is $15. That is the annual rate divided by twelve. A month to month buyer pays $19, which is $4 more every month for the same plan at the same list size. The gap is wider further up the ladder, so both figures are recorded in separate fields on every cell here rather than blended into one number.

The ladder is rendered by a calculator rather than published as a table. Every stop from 1,000 to 50,000 contacts here was read off that calculator on 25 September 2026: the annual figure from the pricing page and the month to month figure from the pricing data the page loads for buyers. Only the 500 contact rows are derived, because the ladder starts at 1,000.

How that annual gap compares with other platforms, and how many months it takes a prepaid year to pay off, is on the annual vs monthly pricing page.

ActiveCampaign bills on contacts, with a monthly send allowance of 10 to 15 times the contact limit depending on plan. Going over the send allowance costs half a cent per extra email, and reaching three times the allowance switches sending off until the next month. Accounts opened on or after 3 November 2025 are billed for every contact in the account, including unsubscribed, bounced and unconfirmed ones. Older accounts are grandfathered onto active contacts only.

The contact rule in that note is the part that moves real bills, and it is invisible from outside the account. Nothing on the pricing page shows which rule an account is on, and the change was never announced. Two accounts holding the same list can sit two tiers apart on the strength of their signup dates. The dated record of that change is on its own page, and the cross vendor version is in who bills unsubscribed contacts.

Starter stops at 25,000 contacts, where it costs $489 month to month or $391 a month paid yearly, slightly more than Plus paid yearly at the same size. Plus is recorded up to 50,000 contacts at $759 a month. Above 50,000 contacts ActiveCampaign asks for a call, so the 100,000 contact column carries no number on any plan.

Enterprise sits above Professional with no public pricing at all, and the add ons that teams tend to need, SMS credits, extra CRM pipelines and custom reporting, are quoted rather than listed. None of them are in the table.