Vendor
Omnisend pricing at fixed list sizes
Omnisend bills on contacts, and the contacts it bills for are not the ones most stores count. Anyone who placed an order or abandoned a cart is billable whether or not they ever opted in, which is why an Omnisend invoice can climb while the subscriber number sits still.
Where the ladder starts
- Standard at 500
- $16
- 6,000 email credits, which is the contact count times 12
- Pro at 2.5k
- $59
- the lowest tier Pro sells, with unlimited email and SMS credits equal to the subscription price
- Free plan
- 250
- contacts reachable a month, with 500 emails, which is two campaigns to a full list
Why Omnisend is recorded here and not in the pricing tables
The six vendors in the cross vendor tables on this site are read off their own pricing pages. Omnisend runs a slider driven calculator instead of printing a table, and its help centre answers tier questions by pointing back at that calculator.
The ladder below is read off that calculator. On 25 September 2026 every priced stop from 500 to 50,000 contacts was read band by band. The calculator shows a 30 percent starter discount and a three month total at the regular price. The regular monthly price is that total divided by three, so Standard at 25,000 contacts is $282 a month, and that regular price is what every row records.
So Omnisend is recorded, dated and sourced here, and it stays out of the comparison tables, the free plan records, the contact counting records and the cell counts. It is the second vendor to sit in that position, after Klaviyo, and both are ecommerce platforms that sell through a calculator. That is the shape of the problem rather than a coincidence.
Both plans, all eight breakpoints
Month to month billing. The annual column is empty on every row, because Omnisend publishes no standing annual rate.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Plan | 500 | 1k | 2.5k | 5k | 10k | 25k | 50k | 100k |
|---|---|---|---|---|---|---|---|---|
| Standard | $16Ver | $20Ver | $44Ver | $81Ver | $132Ver | $282Ver | $413Ver | n/aNot |
| Pro | $59Der | $59Der | $59Ver | $90Ver | $150Ver | $400Ver | $715Ver | n/aNot |
12 of the 14 priced cells are read off the Omnisend pricing calculator, and 2 carry down the Pro entry price, because Pro is not sold below 2,500 contacts. The 100,000 column is empty on both plans: no figure is recorded there in this snapshot, and Omnisend quotes a custom plan above 150,000 contacts.
The shape worth noticing is the middle. Standard and Pro are $9 apart at 5,000 contacts and $18 apart at 10,000, so the question Pro answers is whether unlimited sending is worth that gap rather than whether the list is large.
Each contact count, plan by plan
One row per breakpoint, and each row has an address such as #10000. Prices are the regular monthly price. Omnisend publishes no standing annual rate.
| Billable contacts | Standard | Pro | What the row covers |
|---|---|---|---|
| 500 | $16 a month Ver6,000 email credits a cycle Der | $59 a month DerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 1,000501 to 1,000 contacts | $20 a month Ver12,000 email credits a cycle Der | $59 a month DerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 2,5002,001 to 2,500 contacts | $44 a month Ver30,000 email credits a cycle Der | $59 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 5,0004,501 to 5,000 contacts | $81 a month Ver60,000 email credits a cycle Der | $90 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 10,0009,001 to 10,000 contacts | $132 a month Ver120,000 email credits a cycle Der | $150 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 25,00023,501 to 25,000 contacts | $282 a month Ver300,000 email credits a cycle Der | $400 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 50,00045,001 to 50,000 contacts | $413 a month Ver600,000 email credits a cycle Der | $715 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 100,000 | Not recorded Not | Not recorded Not | Omnisend prints no price here, so none is recorded and no annual rate is invented. |
The number Omnisend bills is not the number most stores count
Three contact statuses, and only one of them is the one people mean by list size.
- Subscribed: billed. Opted in to marketing on email, SMS or push. The number most people mean when they say list size.
- Non subscribed: billed. Placed an order, abandoned a cart, created an account or arrived in an import without a marketing consent box. They never opted in and they are still billed, because Omnisend can still send them transactional and automated messages.
- Unsubscribed: not billed. Opted out after consenting. Omnisend states on the pricing page and on four help pages that unsubscribers are not charged for, and it advises unsubscribing inactive contacts rather than deleting them so the purchase history survives.
source checked 9 September 2026 Ver
A store with 4,000 people who opted in and 2,000 customers who bought without opting in is billed at 6,000 contacts, which on Standard is two tiers above where the subscriber count would put it. Nothing about the marketing list changed to get there. The checkout did it.
The way back down is to unsubscribe rather than delete. Unsubscribe them. That takes them off the billable count while keeping their history, and the lower tier lands on the next billing cycle rather than immediately. Deleting works too and it takes the purchase history with it, which is why Omnisend advises against it on the same pages that explain the billing.
How Omnisend decides what to charge
Omnisend bills on billable contacts, which is subscribers plus non subscribers. A non subscriber is someone who placed an order, abandoned a cart or was imported without opting in, and they are billed because Omnisend can still send them automated messages. Unsubscribers are the only status outside the count. Standard includes 12 times the contact count in monthly email credits and Pro removes the email cap entirely. The tier is recounted every billing day, so it moves up and down on its own as the contact count crosses a stop.
Standard meters email and Pro does not. At 10,000 contacts Standard includes 120,000 emails a month, which is 12 sends to the full list, so a weekly newsletter never comes close to it and a store running abandoned cart flows, back in stock alerts and a welcome series can. Passing the allowance prompts an upgrade rather than charging an overage.
The tier is recounted on every billing day, so it moves in both directions on its own. That is the opposite of the arrangement on the other ecommerce platform recorded here, where the upgrade is automatic and the downgrade has to be switched on.
The free plan is a reach limit rather than a storage limit
Omnisend will hold as many contacts as an account imports and let it reach 250 of them in a billing cycle, on 500 emails and 500 web push notifications a month. The ceiling sits below 500 contacts, which is the smallest breakpoint here, so the free plan holds no cells in this dataset and is recorded as a limit instead.
Contacts can be uploaded without limit and only 250 of them can be reached in a billing cycle, so the ceiling is a reach limit rather than a storage limit. Passing the 500 email allowance prompts an upgrade instead of sending.
What the table cannot show
- Omnisend is recorded here but is not in the cross vendor tables on this site, which cover six vendors.
- The pricing page runs a slider driven calculator rather than a printed table, and the Omnisend help centre answers tier questions by pointing at that calculator. Every priced stop from 500 to 50,000 contacts was read off that calculator on 25 September 2026. Pro at 500 and 1,000 contacts carries down the 2,500 contact entry price, because Pro is not sold smaller.
- The calculator shows a 30 percent starter discount and a total for the first three months at the regular price. The regular monthly price is that total divided by three, and it is the figure every row records.
- The billable contact count is what decides an Omnisend bill, not the subscriber count. A store with 4,000 subscribers and 2,000 customers who never opted in is billed at 6,000 contacts.
- There is no standing annual discount. Omnisend sells a one time starter discount of 30 percent for three months up front, so the annual column stays empty rather than being derived from a rate Omnisend does not publish.
- SMS, the personalised content add on and send time optimisation are separate meters bought on top of the contact plan. Pro includes SMS credits equal to the subscription price, and none of that is in these numbers. Prices exclude VAT.
Standard, cell by cell
The entry paid plan. Email credits worth 12 times the billable contact count, and SMS bought separately.
| Contacts | Monthly | Annual per month | Billing | Confidence | Note and source |
|---|---|---|---|---|---|
| 500 | $16 | n/a | Per contact | Verified | Entry tier, read off the Omnisend pricing page, which shows a 30 percent starter discount against a regular price of 16 dollars. 6,000 email credits, which is 500 contacts times 12.source checked 9 September 2026 |
| 1,000 | $20 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 501 to 1,000 contact band, which shows a 30 percent starter discount against a regular price of 20 dollars. 12,000 email credits.source checked 25 September 2026 |
| 2,500 | $44 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 2,001 to 2,500 contact band, which shows a 30 percent starter discount against a regular price of 44 dollars. 30,000 email credits.source checked 25 September 2026 |
| 5,000 | $81 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 4,501 to 5,000 contact band, which shows a 30 percent starter discount against a regular price of 81 dollars. 60,000 email credits.source checked 25 September 2026 |
| 10,000 | $132 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 9,001 to 10,000 contact band, which shows a 30 percent starter discount against a regular price of 132 dollars. 120,000 email credits.source checked 25 September 2026 |
| 25,000 | $282 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 23,501 to 25,000 contact band, which shows a 30 percent starter discount against a regular price of 282 dollars. 300,000 email credits.source checked 25 September 2026 |
| 50,000 | $413 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 45,001 to 50,000 contact band, which shows a 30 percent starter discount against a regular price of 413 dollars. 600,000 email credits.source checked 25 September 2026 |
| 100,000 | n/a | n/a | Per contact | Not published | No figure is recorded at this size in this snapshot. Omnisend sells a custom plan for large lists, quoted rather than published.source checked 9 September 2026 |
Pro, cell by cell
Unlimited email, advanced reporting, and SMS credits equal to the monthly subscription price. Sold from a 2,500 contact tier, so the first two rows repeat one number.
| Contacts | Monthly | Annual per month | Billing | Confidence | Note and source |
|---|---|---|---|---|---|
| 500 | $59 | n/a | Per contact | Derived | Flat to the 2,500 contact tier, which is the lowest tier Pro sells, so a 500 contact list pays the 2,500 contact entry price.source checked 9 September 2026 |
| 1,000 | $59 | n/a | Per contact | Derived | Flat to the 2,500 contact tier, which is the lowest tier Pro sells.source checked 9 September 2026 |
| 2,500 | $59 | n/a | Per contact | Verified | Entry tier, read off the Omnisend pricing page. Unlimited email sends, and SMS credits equal to the subscription price.source checked 9 September 2026 |
| 5,000 | $90 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 4,501 to 5,000 contact band, which shows a 30 percent starter discount against a regular price of 90 dollars.source checked 25 September 2026 |
| 10,000 | $150 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 9,001 to 10,000 contact band, which shows a 30 percent starter discount against a regular price of 150 dollars.source checked 25 September 2026 |
| 25,000 | $400 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 23,501 to 25,000 contact band, which shows a 30 percent starter discount against a regular price of 400 dollars.source checked 25 September 2026 |
| 50,000 | $715 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 45,001 to 50,000 contact band, which shows a 30 percent starter discount against a regular price of 715 dollars.source checked 25 September 2026 |
| 100,000 | n/a | n/a | Per contact | Not published | No figure is recorded at this size in this snapshot. Large lists are quoted on a custom plan.source checked 9 September 2026 |
Recorded Omnisend changes
- Verified
Omnisend moved Pro SMS onto tiered volume rates
Accounts subscribing to Pro on or after 4 May 2026 buy SMS as a subscription starting at 0.007 dollars a message, with the rate stepping down at 50, 500, 1,000 and 10,000 dollars of monthly spend. Pro still includes SMS credits equal to the monthly subscription price. Standard and free accounts buy SMS as a separate subscription from 10 dollars a month.
Effect on a bill. Nothing in the contact ladder moved, so the price cells on this site are unchanged. It splits Pro accounts by signup date on the SMS line of the bill, and it rewards volume, so a store sending a lot of messages pays less per message than one that signed up before the change.
source checked 9 September 2026
Where these numbers are soft
Related
- Email overage fees comparedWhat going over the contact or send limit costs on ten platforms, and how fast it bills.
- Omnisend pricing changes4 May 2026 SMS split and billable-contact Standard/Pro rules.
- Omnisend cost at 500 contactsVerified Standard 16 and Pro 59 at the published entry stop.
- Omnisend cost at 1,000 contactsStandard verified at 20 dollars and Pro derived flat from the 2,500 entry.
- Omnisend cost at 25,000 contactsThe next recorded stop up the ladder, with both plans verified.
- Klaviyo pricing changesThe other ecommerce platform recorded outside the tables, and the rule that moved every bill.
- HubSpot vs Omnisend pricingCatalog Marketing Hub USD against Omnisend Standard and Pro where Omnisend publishes a figure.
- Omnisend vs Klaviyo pricingStandard against Email at the eight breakpoints, both still on the watchlist.
- Omnisend vs Mailchimp pricingStandard against Essentials at eight list sizes on dated ladders only.
- Omnisend vs Brevo pricingStandard against Starter under the weekly send assumption.
- Flodesk vs Omnisend pricingLite against Standard at eight list sizes, with Flodesk 100,000 left empty.
- Kit vs Omnisend pricingCreator against Standard on dated ladders, with Newsletter free through 10,000.
- MailerLite vs Omnisend pricingComfort against Standard on dated ladders, mid-tail sibling of Kit vs Omnisend.
- beehiiv vs Omnisend pricingNewsletter Scale against commerce Standard, with Launch free through 2,500.
- ActiveCampaign vs Omnisend pricingStarter against Standard on dated ladders.
- Constant Contact vs Omnisend pricingLite against Standard on dated ladders, with Contact Sales empties left empty.
- Who bills unsubscribed contactsThe same question asked of the six vendors that are in the tables.
- Per contact vs per sendWhy a plan that meters sends and one that does not are hard to line up.
- Free plan limits comparedWhere a 250 contact reach limit sits against the free plans in the dataset.
- Mailchimp pricing by contactsThe contact billed vendor most often compared against Omnisend.
- Email tool pricing tableSix vendors at the same eight breakpoints, Omnisend not among them yet.
- Change historyEvery recorded pricing event, newest first.
- MethodologyWhat verified, derived and estimate mean, and when a vendor enters the tables.
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