ActiveCampaign cost at 10,000 contacts

The pricing page defaults to annual and labels that figure as a per month number. At this list size the recorded annual monthly equivalents are Starter $149, Plus $189, and Professional $375. A monthly biller pays the higher sticker in the key numbers above.

ActiveCampaign attaches a monthly send allowance of ten to fifteen times the contact limit depending on plan. Going over costs half a cent per extra email, and reaching three times the allowance switches sending off until the next month. This page does not invent a plan by plan multiple beyond that published range.

One question, two answers, split by a date. Accounts created on or after 3 November 2025 are billed for every contact whatever its list status. Accounts created on or before 2 November 2025 are billed for active contacts only. ActiveCampaign publishes both answers in the same help article. That is why a dashboard reading 10,000 mailable people can still land in a higher tier once unsubscribed and bounced contacts are counted. What each tracked vendor counts is recorded here.

Starter moves from $99 at 5,000 contacts to $189 here. Plus moves from $179 to $239, then to $489 at 25,000. Under the November 2025 all-contacts rule, a 10,000 contact mailable list can fall into that higher Plus tier once unsubscribes and bounces are counted.

The full Starter, Plus and Professional ladder, including empty Contact Sales stops, lives on the parent page. ActiveCampaign pricing by contacts.