Klaviyo pricing changes

Free plan

250

active profiles and 500 emails a month, which is two campaigns to a full list

Email at 10k

$150

100,000 monthly sends, and the last stop before the ladder steepens

Email at 25k

$400

$250 more for 15,000 more profiles, whether or not they are mailed

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

1. 18 February 2025Verified

   Klaviyo moved billing onto active profiles

   Announced on 14 January 2025 and in force from 18 February 2025. Before it, the bill followed the profiles an account actually emailed. After it, the bill follows every active profile held, which means everyone the account is allowed to email whether a campaign reaches them or not. Suppressed profiles are the only ones outside the count. Unlike the 2024 changes, which only applied to new signups, this one moved existing and legacy accounts automatically.

   Effect on a bill. No published price moved. The number those prices are charged against did. A store holding 20,000 profiles while emailing 8,000 of them went from the 150 dollar tier to the 375 dollar tier without changing anything it does. The lists that moved furthest were the large, partly dormant ones, which is what a store accumulates by running for a few years.

   source checked 9 September 2026

2. 18 February 2025Verified

   Tier upgrades became automatic and downgrades became opt in

   Three mechanics landed with the profile rule. Passing the profile limit upgrades the plan at the start of the next billing cycle, with no opt out. Auto downgrade exists but ships off, so it has to be switched on in billing preferences. A profile that has been unsuppressed cannot be suppressed again for 90 days.

   Effect on a bill. The bill moves up on its own and only moves down when someone finds a setting. Cleaning a list is still the way to cut a Klaviyo bill, but reactivating dormant contacts for one sale carries them for three billing cycles before they can be suppressed again.

   source checked 9 September 2026

3. 18 February 2025Estimate

   An appreciation discount capped the increase at 25 percent

   Accounts created before April 2024 were given a discount that holds the increase from the profile rule to 25 percent. It shrinks if the account downgrades and does not grow if it upgrades. Accounts opened from April 2024 were already billed the new way and did not qualify. Sources disagree on whether the cap covers only the first month or stays on the account, which is why this entry is an estimate.

   Effect on a bill. It softened the change rather than removing it, and the size of the cap says how large the jumps would otherwise have been. An older account carrying the discount pays less than the published tier for the same list, so an invoice and the ladder do not have to match.

   source checked 9 September 2026

4. 8 October 2025Verified

   Klaviyo aligned the usage cycle with the billing cycle

   Until 8 October 2025 the send allowance reset at midnight on the billing anniversary while the invoice ran to a different time on the same day. Both now end together. Only the time changed and the billing date stayed where it was.

   Effect on a bill. Small, and it removes a gap. Sends that landed in the window between the two cycles used to count against a month the invoice had already closed.

   source checked 9 September 2026

5. 24 October 2025Verified

   Klaviyo started prorating its add on products

   From 24 October 2025 purchases of Customer Hub, Marketing Analytics and the Advanced Klaviyo Data Platform are prorated rather than charged in full for the cycle they are bought in.

   Effect on a bill. Buying an add on part way through a cycle now costs the part of the cycle it is used for. It cuts the cost of trying one, and it makes the first invoice after a purchase smaller than the standing rate.

   source checked 9 September 2026

6. 1 April 2026Estimate

   The Klaviyo Customer Agent introductory rate ran out

   Customer Agent was sold at 140 dollars a month as an introductory rate through 31 March 2026, against a standard rate of 200 dollars a month. The base covers 50 conversations and further conversations are charged individually. One tracker carries these figures and no Klaviyo page this dataset reads confirms them, so the entry is an estimate.

   Effect on a bill. An add on, not the profile plan, so the price ladder on this page is unchanged. For an account that had bought the agent at the introductory rate it is a step of roughly 43 percent on that line of the bill.

   source checked 9 September 2026

7. 30 June 2026Verified

   Klaviyo put a credit meter next to the profile meter

   Composer, the Klaviyo marketing agent introduced in private beta on 24 March 2026, moved to public beta on 30 June 2026, and Customer Agent became a platform sold on its own. Composer work is measured in credits drawn from a pool rather than billed against the profile count.

   Effect on a bill. An account that used to be billed on one number is now billed on several. The profile plan still sets the base, and agent credits, mobile messages and the analytics products each run their own meter beside it.

   source checked 9 September 2026

8. 9 September 2026Verified

   Klaviyo recorded, and kept out of the cross vendor tables

   Klaviyo now has a vendor module holding the Email plan at all eight breakpoints, the free plan limits, the February 2025 profile billing change and the enterprise threshold. It is not in the six vendor comparison set. Klaviyo runs a plan picker instead of printing a ladder, so every stop is recorded from independent trackers rather than read off a vendor page, and the entry price disagrees between the picker and the trackers.

   Effect on a bill. No published price moved and no existing cell changed. The pricing tables, the cheapest column, the free plan records and the cell counts still cover the same six vendors. Klaviyo enters those tables when its ladder can be read off a Klaviyo page, and that will get an entry of its own.

   source checked 9 September 2026

9. 9 September 2026Estimate

   Klaviyo free plan now states its allowances as dollars of credit

   The Klaviyo pricing page gives the free plan 250 active profiles, 500 emails a month, 5 dollars of mobile messages and 5 dollars of Composer usage. Trackers writing about the same plan in 2026 describe 150 SMS credits and no agent allowance. The date on this entry is the day SideBySend first recorded the credit lines, not a date Klaviyo published, which is why it is an estimate.

   Effect on a bill. The two limits that decide whether the free plan is usable did not move: 250 profiles and 500 emails a month, which is two campaigns to a full list. What changed is that the extras are now metered in dollars, so the free plan carries a second and a third meter that can run out on their own.

   source checked 9 September 2026

10. 25 September 2026Verified

    Klaviyo Email ladder read off the Klaviyo pricing page

    The Klaviyo pricing page slider prints 49 Email stops from 500 to 150,000 active profiles, each with a monthly price and a send allowance of 10 times the profile count, and a custom plan above that. All eight Klaviyo breakpoints on this site are stops the slider prints, so all eight cells now cite that page. Seven were recorded from tracker agreement and the 500 profile stop was an estimate. The 45 dollar figure that circulated is the 1,500 profile stop, not the entry price.

    Effect on a bill. No Klaviyo price moved. Eight cells are now verified from the vendor page. The 500 profile stop stays at 20 dollars, the list price, and the first month promotion shown beside it is not recorded as the price. Klaviyo stays out of the six vendor tables.

    source checked 25 September 2026

11. 25 September 2026Verified

    Klaviyo pricing page recorded

    /klaviyo-pricing lists every Email stop the Klaviyo pricing slider prints, from 500 to 150,000 active profiles, with the price a list between two stops pays labeled derived. It also records which profiles count toward the bill, how send overage and plan moves work, and the free plan, read off the Klaviyo billing help and pricing page on 25 September 2026.

    Effect on a bill. No Klaviyo cell moved. Klaviyo stays out of the six vendor tables and out of the cell counts.

    source checked 25 September 2026

• Klaviyo pricing by active profilesAll 49 Email stops from 500 to 150,000 profiles, and which profiles count.
• Omnisend pricing changes4 May 2026 SMS split and billable-contact Standard/Pro rules.
• SendGrid Marketing Campaigns pricing changesFree plan retirement and the Basic/Advanced dial, Marketing Campaigns only.
• Omnisend pricingThe other watchlist vendor, and the other ecommerce platform billing for contacts who never subscribed.
• Who bills unsubscribed contactsThe same question asked of the six vendors in the pricing tables.
• Per contact vs per sendWhy moving the bill from sending to storing changes who a platform is cheap for.
• When Mailchimp got expensiveAnother 2026 increase that never reached a published pricing page.
• ActiveCampaign pricing changesThe other vendor here that changed which contacts it counts.
• Free plan limits comparedWhere a 250 profile ceiling sits against the free plans in the dataset.
• Email tool pricing tableSix vendors at the same eight breakpoints, Klaviyo not among them yet.
• Change historyEvery recorded pricing event, newest first.
• MethodologyWhat verified, derived and estimate mean, and when a vendor enters the tables.
• DisclosureNo affiliate links and no paid placements on this site today.