SideBySend
Snapshot 5, recorded 19 October 2026. All prices in USD.

Comparison

MailerLite vs Kit pricing

Both bill on subscribers, and that is where the similarity ends. MailerLite runs a cheap slider with a 250 subscriber free plan. Kit charges a lot more per subscriber and gives away the first 10,000.

Snapshot 5, 19 October 2026. Monthly billing, tax excluded.

Paid plans, side by side

MailerLite Comfort against Kit Creator, the cheapest paid plan each one sells.

ContactsMailerLite ComfortKit CreatorCheaper
500$12Ver$39DerMailerLite by $27
1,000$19Ver$39VerMailerLite by $20
2,500$33Ver$59DerMailerLite by $26
5,000$49Ver$89VerMailerLite by $40
10,000$89Ver$139VerMailerLite by $50
25,000$179Ver$199VerMailerLite by $20
50,000$319Ver$379DerMailerLite by $60
100,000$439Ver$679DerMailerLite by $240
MailerLite Comfort against Kit Creator, month to month billing. The Cheaper column compares the monthly prices. Plans are not feature matched.

The free plan changes the answer

Kit Newsletter runs to 10,000 subscribers. MailerLite cut its free plan to 250 subscribers and 2,500 monthly emails in June 2026.

List sizePlanMonthlyConfidenceNote
500 subscribersNewsletterfreeVerifiedFree. Broadcasts only: no visual automations or email sequences.
1,000 subscribersNewsletterfreeVerifiedFree. Broadcasts only: no visual automations or email sequences.
2,500 subscribersNewsletterfreeVerifiedFree. Broadcasts only: no visual automations or email sequences.
5,000 subscribersNewsletterfreeVerifiedFree. Broadcasts only: no visual automations or email sequences.
10,000 subscribersNewsletterfreeVerifiedTop of the free plan. 10,000 active unique subscribers.
Kit Newsletter across the first five breakpoints. Anyone who can do without automations and email sequences pays nothing here, whatever MailerLite charges.

Different bets on the same billing model

Kit includes unlimited sends on every paid plan, so send volume never touches the bill. MailerLite Comfort allows 10 times the ceiling of the subscriber tier each month, and only Power removes the cap. A daily sender on MailerLite has to think about that allowance. On Kit it never comes up.

Kit also takes a transaction fee on anything sold through the platform, including on the free plan, so a publisher monetising a list pays more than the subscription line. MailerLite keeps transactional email in a separate product called MailerSend, which is not part of these prices either.

Both repriced inside the last twelve months. Kit went up roughly 35 percent in September 2025 and dropped the old 15 dollar tier. MailerLite went up roughly 10 to 30 percent in June 2026 and renamed both paid plans.

Where these numbers are soft

Related