SideBySend
Snapshot 5, recorded 19 October 2026. All prices in USD.

Snapshot 5

Email platform pricing, recorded every week at the same eight list sizes

Vendor pricing pages change quietly. SideBySend reads seven of them on a weekly loop, records the price at 500, 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 contacts, timestamps every cell, and keeps the old numbers so the changes stay visible.

Recorded 19 October 2026. First snapshot 8 September 2026.

Cheapest paid plan by list size

One row per vendor, on the cheapest paid plan each one sells. Plan names sit under the vendor name because these plans are not feature matched.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Vendor5001k2.5k5k10k25k50k100k
MailchimpEssentials$13Ver$26.50Der$45Ver$75Ver$110Ver$270Ver$385Vern/aNot
MailerLiteComfort$12Ver$19Ver$33Ver$49Ver$89Ver$179Ver$319Ver$439Ver
KitCreator$39Der$39Ver$59Der$89Ver$139Ver$199Ver$379Der$679Der
BrevoStandard$18Der$35Der$49Der$69Der$89Der$139Der$249Der$429Der
beehiivLite$59Der$59Ver$79Ver$109Ver$139Ver$199Ver$299Ver$469Ver
ActiveCampaignStarter$19Der$19Ver$49Ver$99Ver$189Ver$489Vern/aNotn/aNot
MoosendPro$9Ver$16Ver$32Der$48Ver$88Ver$160Ver$315Ver$624Ver
Cheapest paid plan each vendor sells, month to month billing. Plan names differ, so features differ. Green highlight marks the lowest published price at that breakpoint, and n/a means the vendor publishes no monthly price for a list that size. Free plans reaching 500 contacts or more: Kit to 10k, beehiiv to 2.5k. Every other free plan here stops below 500 contacts or does not exist.

Full tables for every plan of every vendor are on the pricing page.

What the dataset holds right now

Vendors
7
Mailchimp, MailerLite, Kit, Brevo, beehiiv, ActiveCampaign, Moosend
Breakpoints
8
500 contacts up to 100,000, the same every week
Priced cells
144
88 verified, 41 derived, 0 estimate, 15 not published

Why a weekly timestamp is the point

Almost every pricing guide on the web is a single undated read of a vendor page. That is fine on the day it is written and useless six months later, because email platforms move prices, cut free tiers and change how they count contacts without announcing much.

In the last twelve months 5 of the 7 vendors here repriced or changed a billing rule. Mailchimp cut its free plan to 250 contacts. MailerLite cut its own to 250 subscribers and raised the middle of the paid ladder. ActiveCampaign started billing new accounts for contacts they cannot legally email. Brevo capped contact storage on the plans that used to give it away.

A dated number at a fixed list size is the only way to see that happen. So SideBySend records the same eight breakpoints on a weekly loop and never overwrites the history.

Recent public pricing events

Full list, with sources, is on the change history page.

  • Oct 2026Omnisend will retire Legacy Pro on 26 October 2026No contact tier price moved. A store on Legacy Pro that relies on the included SMS credits will start paying for SMS separately after 26 October 2026, so the SMS line of its bill rises even though the Pro price at its list size does not.
  • Oct 2026beehiiv renames its plans Free, Lite and Pro and raises paid pricesAt 1,000 subscribers Lite is 59 dollars a month against 49 on Scale, and Pro is 109, the same as Max. At 10,000 Lite is 139 against 109 and Pro 239 against 219. At 100,000 Lite is 469 against 329 and Pro 699 against 459. Yearly billing saves up to 20 percent against month to month. The free plan did not change price.
  • Sept 2026MailerLite Comfort and Power ladder reread off the public sliderMost recorded MailerLite bills rise versus snapshot 2. At 5,000 subscribers Comfort moves from 39 to 49 and Power from 50 to 69. At 100,000 subscribers the new published stops sit below the old interpolations, so those two cells fall. Every Comfort and Power cell is now verified off the vendor page.
  • Dec 2025Flodesk retired flat-rate unlimited for new membersNew accounts leave flat-rate behind and scale with list size. Grandfathered accounts keep the old deal until they cancel. SideBySend records the change, the entry anchors, and the derived slider ladder on /flodesk-pricing, and keeps Flodesk out of the seven vendor tables and the watchlist.
  • Sept 2026Klaviyo free plan now states its allowances as dollars of creditThe two limits that decide whether the free plan is usable did not move: 250 profiles and 500 emails a month, which is two campaigns to a full list. What changed is that the extras are now metered in dollars, so the free plan carries a second and a third meter that can run out on their own.

Read the full change history.

How much to trust each number

Verified
Read off the vendor's own pricing page, pricing calculator, or the pricing data that page shows buyers, with the source and date recorded. An archived copy of the vendor's own page counts as verified for the date of that capture, and we link the archive. Trackers agreeing is not enough.
Derived
Calculated from a rule the vendor publishes, such as a stated annual discount, or a list size billed at the next published stop up.
Estimate
Sources disagree, only third party trackers report it, or the breakpoint is interpolated between published stops. Rough figure, use it as a range.
Not published
The vendor publishes nothing at this point, so no number is shown.

Pages built on the dataset