Is paying yearly for email marketing worth it?

• Kit: Kit sells a year for the price of ten months on every paid plan, which it calls two months free. The percent is the same on every plan and size.
• MailerLite: MailerLite takes 10 percent off Comfort and Power when the plan is paid yearly, as one payment for 12 months. The percent is the same on every plan and size.
• Brevo: Brevo's pricing page has a Yearly billing switch labeled 10 percent off, and its calculator prints the yearly price per month at every email volume stop on Starter, Standard and Professional. Brevo rounds each stop's yearly price to the cent, so the discount at these sizes lands between 9.96 and 10.29 percent rather than exactly 10.
• beehiiv: beehiiv prints a separate yearly price at every subscriber stop on Scale and Max. The discount is not a fixed percent. It works out between 11.8 and 12.4 percent depending on plan and size.
• ActiveCampaign: ActiveCampaign's pricing page defaults to annual billing and shows the annual price as a per month figure. It prints no percent. The discount changes with plan and size, from 16.9 to 21.2 percent, because each stop has its own annual price.
• Constant Contact: Constant Contact takes 15 percent off when you prepay 12 months. The percent does not change by plan or size. A 6 month prepay at 10 percent off is also offered, and the table uses the 12 month rate.
• Flodesk: Flodesk labels annual billing one month free, which would be about 8 percent off. The prices Flodesk prints do not follow its one month free label. At 1,000 subscribers they work out to 24 percent off on Lite, 11 percent on Pro and 9 percent on Everything, and the slider stops above that land between 7.5 and 8.9 percent.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

The Newsletter plan is free up to 10,000 subscribers, so it has nothing to discount and is left out. Kit prints no stop at exactly 50,000 or 100,000, so those rows are the 55,000 and 105,000 stops that bill them, labeled derived.

VerifiedRead off the Kit billing help page on 25 September 2026.

Every plan and size: Kit pricing.

MailerLite's pricing slider prints the yearly price per month at every stop, and on 4 October 2026 it was exactly 90 percent of the monthly price at all 29 stops on both plans. Every annual figure here is the printed one, so the annual column is labeled verified.

VerifiedRead off the MailerLite plan and billing help page on 4 October 2026.

Every plan and size: MailerLite pricing.

Brevo rounds each stop's yearly price to the cent, so the discount at these sizes lands between 9.96 and 10.29 percent rather than exactly 10.

Brevo bills by monthly email volume, so each monthly figure is derived: a list is placed on the send stop that four sends per contact a month needs. The paid yearly figure is the one Brevo's calculator prints for that same stop, read on 25 September 2026 and labeled verified. The saving and percent stay derived because the monthly side is. The published 10 percent is used only where the calculator prints no yearly price, and no size on this page needs it.

VerifiedRead off the Brevo pricing page on 25 September 2026.

Every plan and size: Brevo pricing.

The discount is not a fixed percent. It works out between 11.8 and 12.4 percent depending on plan and size.

Launch is free up to 2,500 subscribers and is left out. beehiiv shows the yearly price as a whole dollar amount a month, so twelve times that figure can differ from its yearly total by a few dollars. At 1,000 subscribers on Scale it states 517 dollars a year, one dollar more than 12 times 43.

VerifiedRead off the beehiiv pricing page on 14 September 2026.

Every plan and size: beehiiv pricing.

The discount changes with plan and size, from 16.9 to 21.2 percent, because each stop has its own annual price.

Both columns were read at each stop on 25 September 2026: the annual figure from the pricing page, the monthly figure from the pricing data the page loads for buyers. The calculator stops at 50,000 contacts for Plus and Professional and at 25,000 for Starter, so larger rows are not published.

VerifiedRead off the ActiveCampaign pricing page on 25 September 2026.

Every plan and size: ActiveCampaign pricing.

The percent does not change by plan or size. A 6 month prepay at 10 percent off is also offered, and the table uses the 12 month rate.

The annual figures are the published 15 percent applied to the fee schedule monthly price, labeled derived. Above 25,000 contacts Constant Contact asks you to contact sales, so the 50,000 and 100,000 rows are not published.

VerifiedRead off the Constant Contact prepay help article on 25 September 2026.

Every plan and size: Constant Contact pricing.

The prices Flodesk prints do not follow its one month free label. At 1,000 subscribers they work out to 24 percent off on Lite, 11 percent on Pro and 9 percent on Everything, and the slider stops above that land between 7.5 and 8.9 percent.

The 1,000 subscriber rows are printed in the Flodesk pricing FAQ. The other rows come from the pricing slider and are labeled derived. Lite stops at 25,000 subscribers, and no 100,000 stop is recorded.

VerifiedRead off the Flodesk pricing page on 25 September 2026.

Every plan and size: Flodesk pricing.

Its standing offer is a promotion, not an annual price: 15 percent off the first 12 months for lists of 10,000 contacts or more, still billed monthly.

Standard is shown because the promotion is built around it. Essentials and Premium carry no annual price either.

VerifiedRead off the Mailchimp pricing page on 25 September 2026.

Every plan and size: Mailchimp pricing.

VerifiedRead off the Klaviyo pricing page on 25 September 2026.

Every plan and size: Klaviyo pricing.

Paying three months up front on a first upgrade takes 30 percent off the monthly price for those three months. It can be used once, and billing returns to the regular monthly price afterwards.

VerifiedRead off the Omnisend pricing page on 25 September 2026.

Every plan and size: Omnisend pricing.

• Email tool pricing tableSix vendors at eight list sizes, monthly and annual side by side.
• Email cost calculatorPrice your own list size across the vendors in the tables.
• ActiveCampaign pricingWhy the headline price is the annual one.
• Kit pricingEvery Kit stop, with the two months free annual price.
• MailerLite pricingComfort and Power at eight subscriber counts.
• Free plan limits comparedWhen a free plan beats any paid plan, yearly or monthly.
• Change historyEvery recorded pricing event, newest first.
• MethodologyWhat verified, derived and estimate mean.