Comparison

beehiiv vs MailerLite pricing

Both bill on list size. beehiiv never meters sends. MailerLite Comfort does. MailerLite Comfort undercuts beehiiv Scale at the small paid stops. Until 2,500 subscribers, beehiiv Launch is free and MailerLite is not, which is the part a paid table alone cannot carry.

Snapshot 3, beehiiv checked 14 September 2026, MailerLite checked 4 October 2026. Monthly billing shown first, tax excluded.

Entry paid plans, side by side

beehiiv Scale against MailerLite Comfort, the cheapest paid plan each vendor sells. Both publish an annual rate.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	beehiiv Scale	MailerLite Comfort	Cheaper
500	$49$43 annualDer	$12$10.80 annualVer	MailerLite by $37
1,000	$49$43 annualVer	$19$17.10 annualVer	MailerLite by $30
2,500	$69$61 annualVer	$33$29.70 annualVer	MailerLite by $36
5,000	$89$78 annualVer	$49$44.10 annualVer	MailerLite by $40
10,000	$109$96 annualVer	$89$80.10 annualVer	MailerLite by $20
25,000	$169$149 annualVer	$179$161.10 annualVer	beehiiv by $10
50,000	$249$219 annualVer	$319$287.10 annualVer	beehiiv by $70
100,000	$329$290 annualVer	$439$395.10 annualVer	beehiiv by $110

beehiiv Scale against MailerLite Comfort, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper paid plan sits

beehiiv at 1k: $49; Scale, or nothing at all on Launch, which covers the same list for free
MailerLite at 1k: $19; Comfort verified. Free MailerLite stops at 250 subscribers
beehiiv at 100k: $329; the largest breakpoint here. MailerLite Comfort is $439 at the same size

MailerLite Comfort is cheaper than beehiiv Scale at 500, 1,000, 2,500, 5,000, 10,000 contacts where both publish a paid price. At 25,000 beehiiv Scale takes over at $169 against $179, and it stays the cheaper paid plan at every larger list size where both publish a price.

At 5,000 contacts Scale is $89 against Comfort at $49. At 10,000 the gap is $109 against $89. At 25,000 Scale is $169 against Comfort at $179. At 50,000 it is $249 against $319.

Anyone deciding on that gap is deciding on more than sticker price. beehiiv includes unlimited sends on Scale. Comfort includes about 250,000 monthly sends at 25,000 subscribers, then Power removes the send cap.

beehiiv is free across the first three breakpoints

Launch holds 2,500 subscribers with unlimited sends. MailerLite free stops at 250 subscribers, below the smallest breakpoint on this site.

List size	Monthly	Confidence	Note
500 on the list	free	Verified	MailerLite has no free plan at this size. Its cheapest cell here is Comfort at $12 a month, which is $144 over a year.
1,000 on the list	free	Verified	MailerLite has no free plan at this size. Its cheapest cell here is Comfort at $19 a month, which is $228 over a year.
2,500 on the list	free	Verified	MailerLite has no free plan at this size. Its cheapest cell here is Comfort at $33 a month, which is $396 over a year.

beehiiv Launch at every breakpoint it covers, with the MailerLite Comfort price for the same list in the note. Launch allows unlimited sends. No ad network, paid subscriptions or automations. Sends are unlimited, so the free plan is limited by the feature set and the 2,500 subscriber ceiling and by nothing else.

Step up plans

beehiiv Max against MailerLite Power. Max adds sponsorship tools, more publications and branding removal. Power removes the Comfort send cap under fair use. Not feature matched.

Contacts	beehiiv Max	MailerLite Power	Cheaper
500	$109$96 annualDer	$25$22.50 annualVer	MailerLite by $84
1,000	$109$96 annualVer	$39$35.10 annualVer	MailerLite by $70
2,500	$149$131 annualVer	$49$44.10 annualVer	MailerLite by $100
5,000	$169$149 annualVer	$69$62.10 annualVer	MailerLite by $100
10,000	$219$193 annualVer	$129$116.10 annualVer	MailerLite by $90
25,000	$289$254 annualVer	$239$215.10 annualVer	MailerLite by $50
50,000	$379$334 annualVer	$389$350.10 annualVer	beehiiv by $10
100,000	$459$404 annualVer	$489$440.10 annualVer	beehiiv by $30

beehiiv Max against MailerLite Power, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Max is $219 against Power at $129. At 25,000 contacts Max is $289 against Power at $239. Both sides keep unlimited or fair use sends at this step, so the gap is mostly product rather than send volume.

The same list produces two different contact counts

MailerLite. The subscriber limit counts unique subscribers with an active status. MailerLite states on both its pricing page and its billing help page that unsubscribed and bounced contacts do not count. Unconfirmed subscribers are not active either, which is where the unconfirmed answer comes from rather than a separate statement.

beehiiv. beehiiv defines an active subscriber as one who has not unsubscribed and has not been marked inactive, and the tier follows the active count. Paused, pending and inactive subscriptions are all outside it.

Put one list through both rules and the gap stops being theoretical. A list of active subscribers carrying a large unsubscribed pile can sit inside beehiiv Launch on one count and climb a paid MailerLite tier on the other. The rule is recorded for all six vendors.