Add-on

Mailchimp SMS pricing

Mailchimp SMS is not a plan. It is a monthly credit subscription on top of a paid marketing plan, starting at 20 dollars a month, with credits per send set by the destination country.

Checked 13 September 2026. Email ladder still from snapshot 3, 14 September 2026. Mailchimp SMS pricing page. Verified

What SideBySend can verify

Add-on floor: $20; Starting at 20 dollars a month USD on the Mailchimp SMS opt-in lander
Minimum email plan: Essentials; Essentials or higher. Free cannot buy SMS.
US / Canada burn: 1 / 3; US SMS 1, US MMS 3. Canada SMS 3, Canada MMS 5.

How the add-on sits on the email bill

The contact ladder on Mailchimp pricing still sets the email subscription. SMS is a separate monthly credit subscription. After an SMS Marketing application is approved, the account buys credits that renew with the marketing billing cycle.

Unused credits expire when that cycle ends. They do not roll over. A mid-cycle refill is charged at full price for the refill amount. A new monthly credit subscription started mid-cycle is prorated for the days left in that cycle, then renews at full price on the next bill.

MMS is narrower than SMS. It needs Standard or Premium, and only on United States or Canada programs. The UK burns 5 credits per SMS. Australia burns 4. Short codes are quote-only. Mailchimp publishes no public short-code price.

Credits per message by country

The public number that decides how far a credit block goes. Mailchimp publishes these rates. It does not publish a verified dollar ladder of credit packs on the pages this dataset reads.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Country	Credits per SMS	Credits per MMS
Albania	12	x
Australia	4	x
Austria	4	x
Belgium	11	x
Canada	3	5
Croatia	9	x
Denmark	6	x
Estonia	6	x
Faroe Islands	6	x
Finland	8	x
France	7	x
Germany	12	x
Gibraltar	7	x
Greece	6	x
Guernsey	13	x
Iceland	7	x
Ireland	9	x
Isle of Man	13	x
Italy	7	x
Jersey	13	x
Latvia	5	x
Lithuania	5	x
Luxembourg	9	x
Malta	6	x
Moldova	9	x
Netherlands	12	x
Norway	7	x
Poland	3	x
Portugal	2	x
San Marino	7	x
Slovakia	5	x
Slovenia	16	x
Spain	5	x
Sweden	8	x
Switzerland	5	x
United Kingdom	5	x
United States	1	3

Credits consumed per outbound SMS or MMS by sending country, read from the Mailchimp SMS credits help page and checked 13 September 2026. An x means MMS is not listed for that country. Confidence: verified.

Estimate credits with Mailchimp's own formula: Contacts × Sends per month × Credits per message = Credits needed for the cycle. Their worked example is 500 United States contacts, 2 SMS campaigns a month, at 1 credit each, which is 1,000 credits for the cycle. A message long enough to split into two segments burns two credits per recipient.