ActiveCampaign cost at 25,000 contacts

The pricing page defaults to annual and labels that figure as a per month number. At this list size the recorded annual monthly equivalents are Starter $391, Plus $389, and Professional $629. A monthly biller pays the higher sticker in the key numbers above. At this size Starter paid yearly costs slightly more than Plus paid yearly, so a buyer at the Starter ceiling gets the Plus features for less on an annual plan.

ActiveCampaign attaches a monthly send allowance of ten to fifteen times the contact limit depending on plan. Going over costs half a cent per extra email, and reaching three times the allowance switches sending off until the next month. This page does not invent a plan by plan multiple beyond that published range.

One question, two answers, split by a date. Accounts created on or after 3 November 2025 are billed for every contact whatever its list status. Accounts created on or before 2 November 2025 are billed for active contacts only. ActiveCampaign publishes both answers in the same help article. That is why a dashboard reading 25,000 mailable people can still land in a higher tier once unsubscribed and bounced contacts are counted. What each tracked vendor counts is recorded here.

Starter moves from $189 monthly at 10,000 contacts to $489 monthly here, with an annual monthly equivalent of $391. Plus moves from $239 to $489, then to $759 at 50,000. Professional moves from $469 to $789. Under the November 2025 all-contacts rule, a smaller mailable list can still fall into this Plus tier once unsubscribes and bounces are counted.

The full Starter, Plus and Professional ladder, including empty Contact Sales stops, lives on the parent page. ActiveCampaign pricing by contacts. The 10,000 contact sibling is ActiveCampaign cost at 10,000 contacts.