Cost at N

beehiiv cost at 25,000 contacts

At 25,000 subscribers the recorded monthly figures are one hundred sixty nine dollars on Scale and two hundred eighty nine on Max. Both stops are verified from the beehiiv pricing calculator. Launch is not sold at this size, so that cell stays empty rather than invented. Sends are unlimited on every paid plan.

Snapshot 3, checked 14 September 2026. Child of beehiiv pricing. Sibling of beehiiv cost at 10,000 contacts. Vendor pricing page.

The three answers

Launch: n/a; Not sold at this size. Launch stops at 2,500 subscribers.
Scale: $169; $149 a month when paid yearly. Verified calculator stop.
Max: $289; $254 a month when paid yearly. Verified calculator stop.

All three plans at 25,000 subscribers

Monthly billing first. The annual column is the per month cost of paying for a year up front. Launch leaves the cell empty at this stop on purpose.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Plan	Monthly	Confidence	Note
Launch	n/a	Not published	Unlimited email sends. Free to 2,500 subscribers. Newsletter, website, custom domain, unlimited sends, no monetisation features. Confidence on this stop is none.
Scale	$169	Verified	Unlimited email sends. Entry paid plan. Ad network, paid recommendations, digital products, automations, polls, 3 seats. Confidence on this stop is verified.
Max	$289	Verified	Unlimited email sends. Adds sponsorship storefront, audio newsletters, up to 10 publications, unlimited seats, branding removal. Confidence on this stop is verified.

beehiiv at 25,000 subscribers, month to month billing, checked 14 September 2026. Scale and Max are verified; Launch is not sold here.

Annual billing and unlimited sends

At this list size the recorded annual monthly equivalents are Scale $149 and Max $254. A monthly biller pays the higher sticker in the key numbers above. beehiiv never meters sends, so volume does not move the bill on Scale or Max.

Launch covers the first three SideBySend breakpoints for free and stops at 2,500 subscribers. Above that the paid ladder starts at the published Scale and Max stops of 1,000, 2,500, 5,000, 10,000, 25,000, 50,000, 75,000, 100,000.

What the subscriber count includes

beehiiv defines an active subscriber as one who has not unsubscribed and has not been marked inactive, and the tier follows the active count. Paused, pending and inactive subscriptions are all outside it. That is why a workspace reading 25,000 mailable people can still sit at this stop once suppressed addresses are counted. What each tracked vendor counts is recorded here.

Where this stop sits on the ladder

Scale moves from $109 at 10,000 subscribers to $169 here, then to $249 at 50,000. Max moves from $219 to $289, then to $379. Those neighbouring stops are also verified calculator reads on Snapshot 3.

The full Launch, Scale and Max ladder lives on the parent page. beehiiv pricing by subscribers.