Single list size

What Mailchimp costs at 50,000 contacts

Fifty thousand contacts is a published stop on the Mailchimp slider, so these numbers are read off the pricing page rather than interpolated. It is also the top of Essentials: that plan is not sold above 50,000 contacts, so a larger list has to move to Standard or Premium.

Snapshot 3, checked 14 September 2026. Vendor pricing page.

The three answers

Essentials: $385; 500,000 monthly sends, 3 audiences, single step automations
Standard: $450; 600,000 monthly sends, multi step journeys, 5 audiences
Premium: $815; verified Premium at the published 50,000 contact stop, above the flat floor that ends at 10,000

All three plans at exactly 50,000 contacts

Monthly billing. Mailchimp publishes no standing annual rate, so there is no yearly figure to set against it.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Plan	Monthly	Confidence	Note
Essentials	$385	Verified	500,000 monthly sends included. Entry paid plan. Scheduling, basic testing, 3 audiences, 10 times contacts in monthly sends.
Standard	$450	Verified	600,000 monthly sends included. The plan most Mailchimp buyers land on. Multi step journeys, send time optimisation, 5 audiences, 12 times contacts in monthly sends.
Premium	$815	Verified	750,000 monthly sends included. Flat and expensive at the bottom, tiered above 10,000 contacts. Unlimited audiences and users, 15 times contacts in monthly sends.

Mailchimp at 50,000 contacts, month to month billing, checked 14 September 2026. Send allowances are calculated from the multiple each plan publishes.

What the gap between the plans buys

Price divided by included sends, which is the only unit the three plans can be lined up in at a fixed list size.

Essentials: $0.77; $385 a month across 500,000 sends
Standard: $0.75; $450 a month across 600,000 sends
Premium: $1.09; $815 a month across 750,000 sends

Essentials and Standard land within a few cents of each other per thousand sends, so at this list size the $65 a month between them is buying journeys, send time optimisation and two more audiences rather than a better rate on volume. Premium costs more per thousand sends, and the reason to pay it at 50,000 contacts is unlimited seats and audiences, not sending.

These figures are arithmetic on two published numbers, the tier price and the send multiple. Mailchimp does not sell sends separately at this size, so nothing here is a rate anyone can buy on its own.

Why this tier is where Essentials ends

Essentials is sold up to 50,000 contacts and not beyond. At 25,000 contacts Essentials is $270; at this stop it is $385. A list larger than 50,000 has to leave Essentials for Standard or Premium. That ceiling is a published plan limit, not an interpolation.

Premium at 25,000 contacts is $620. At this stop it is $815, and at 100,000 contacts it is $1,025. Standard at 25,000 is $310; here it is $450. Those figures are published slider stops.

The discount that applies above 10,000 contacts

Mailchimp publishes no standing annual price. The one discount recorded in this dataset is a promotion of 15 percent off for 12 months, and it is recorded as applying to lists above 10,000 contacts. At $385 a month, Essentials here is $4,620 a year at the sticker price. 15 percent off that sticker is $327.25 a month for a year, and it would revert afterwards.

What the number does and does not include

The contact count that picks the tier is not the number of people who can receive a campaign. Unsubscribed and non subscribed contacts count until they are archived. A dashboard reading 50,000 contacts can hold well under 50,000 mailable addresses. What each vendor counts is recorded here.

Going over the tier does not stop the account. Mailchimp adds an overage charge to that month, so an invoice can sit above the table price while the pricing page still reads the same. Tax sits on top, and transactional email is a separate product.

What everyone else charges at 50,000

Cheapest paid plan each tracked vendor sells at the same list size. Plan names differ, so features differ.

Vendor	Plan	Monthly	Confidence	Note
Mailchimp	Essentials	$385	Verified	Essentials. Top of the plan. Essentials caps at 50,000 contacts.
MailerLite	Comfort	$319	Verified	Comfort. Published stop on the MailerLite pricing slider, read on 4 October 2026. The yearly price per month is printed on the slider.
Kit	Creator	$379	Derived	Creator. Billed at the 55,000 subscriber stop, because the Kit pricing slider has no 50,000 stop. Yearly is 3,790 dollars.
Brevo	Standard	$249	Derived	Standard. Derived from the 250,000 send band. A weekly send to 50,000 contacts is 200,000 emails, which is more than the 150,000 band holds. The calculator prints 249 dollars for the 250,000 band, or 224.08 a month paid yearly.
beehiiv	Scale	$249	Verified	Scale. Published stop on the beehiiv pricing calculator.
ActiveCampaign	Starter	n/a	Not published	Starter. Not sold. Starter caps at 25,000 contacts.

Cheapest paid plan per vendor at 50,000 contacts, month to month billing, snapshot 3. Brevo is priced on 4 sends per contact per month rather than list size.

The lowest published paid price at this size is Brevo and beehiiv at $249. 3 of the 6 rows here carry a rating other than verified, which is the honest state of the published market at 50,000 contacts and not a rounding problem.

No tracked free plan reaches 50,000 contacts, so every row in the table above is a paid plan. The free plan ceilings are recorded here.

Mailchimp Essentials at $385 sits in the middle of the table and carries the smallest send allowance of the three Mailchimp plans. The reason to pay it is the rest of the product, not the price of the tier.