Comparison

ActiveCampaign vs Omnisend pricing

Both bill on contacts. Omnisend Standard undercuts ActiveCampaign Starter at most overlapping stops where both publish a monthly figure. ActiveCampaign Starter is cheaper at 1,000 contacts. Starter tops out at 25,000 contacts. Omnisend stays on the watchlist outside the six vendor tables.

Snapshot 3, ActiveCampaign checked 25 September 2026, Omnisend checked 25 September 2026. Monthly billing shown first. Omnisend stays on the watchlist.

Entry plans, monthly and annual

ActiveCampaign Starter against Omnisend Standard, the cheapest paid plan each vendor sells. The smaller figure under each price is the per month cost of paying for a year up front where one is published.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	ActiveCampaign Starter	Omnisend Standard	Cheaper
500	$19$15 annualDer	$16Ver	Omnisend by $3
1,000	$19$15 annualVer	$20Ver	ActiveCampaign by $1
2,500	$49$39 annualVer	$44Ver	Omnisend by $5
5,000	$99$79 annualVer	$81Ver	Omnisend by $18
10,000	$189$149 annualVer	$132Ver	Omnisend by $57
25,000	$489$391 annualVer	$282Ver	Omnisend by $207
50,000	n/aNot	$413Ver	not comparable
100,000	n/aNot	n/aNot	not comparable

ActiveCampaign Starter against Omnisend Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper entry plan sits

Starter at 500: $19; Omnisend Standard is $16 verified at the same size
Starter at 1k: $19; $15 paid yearly, about 21 percent off. Omnisend Standard is $20
Starter at 10k: $189; Omnisend Standard is $132 verified at the same size

Omnisend Standard is cheaper than ActiveCampaign Starter at 500, 2,500, 5,000, 10,000, 25,000 contacts. ActiveCampaign Starter is cheaper at 1,000.

At 10,000 contacts Starter is $189 against Standard at $132. At 25,000 contacts, the top of the Starter range, Starter is $489, or $391 a month paid yearly, while Omnisend Standard is $282.

ActiveCampaign leads with the annual rate on its pricing page. A month to month buyer pays $19 at 1,000 contacts, while the annual monthly equivalent is $15. Omnisend has no standing annual rate, so its annual column stays empty.

Step up plans

ActiveCampaign Plus against Omnisend Pro. Plans are not feature matched. Omnisend Pro removes the email send cap and includes SMS credits equal to the subscription price.

Contacts	ActiveCampaign Plus	Omnisend Pro	Cheaper
500	$59$49 annualDer	$59Der	level
1,000	$59$49 annualVer	$59Der	level
2,500	$119$95 annualVer	$59Ver	Omnisend by $60
5,000	$179$145 annualVer	$90Ver	Omnisend by $89
10,000	$239$189 annualVer	$150Ver	Omnisend by $89
25,000	$489$389 annualVer	$400Ver	Omnisend by $89
50,000	$759$609 annualVer	$715Ver	Omnisend by $44
100,000	n/aNot	n/aNot	not comparable

ActiveCampaign Plus against Omnisend Pro, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Plus is $239 against Omnisend Pro at $150. At 25,000 contacts Plus is $489 against Omnisend Pro at $400. SMS stays outside the Omnisend email ladder on this page.

Free reach, sends and contact counting

Omnisend free reach covers 250 contacts and 500 emails a month. ActiveCampaign publishes no free plan at any size. Omnisend Standard meters emails under the contact count. Omnisend Pro removes that email send cap. ActiveCampaign attaches a send allowance that scales with the contact tier and charges past it.

Omnisend. Opted in to marketing on email, SMS or push. The number most people mean when they say list size. Non subscribed contacts are billed too.

ActiveCampaign. One question, two answers, split by a date. Accounts created on or after 3 November 2025 are billed for every contact whatever its list status. Accounts created on or before 2 November 2025 are billed for active contacts only. ActiveCampaign publishes both answers in the same help article. Nothing on the pricing page shows which rule an account is on, and the change was never announced. Two accounts holding the same list can sit two tiers apart on the strength of their signup dates.