Comparison

ActiveCampaign vs Brevo pricing

These two do not sell the same thing. ActiveCampaign charges for contacts and meters sends underneath. Brevo charges for monthly send volume and caps the list underneath. Mid list sizes are where the gap is clearest once both dated ladders are read under the same weekly send assumption on Brevo.

Snapshot 3, 14 September 2026. Monthly billing shown first, tax excluded. Brevo rows assume 4 sends per contact per month.

Cheapest paid plan each one sells

ActiveCampaign Starter against Brevo Starter. Starter on Brevo has no marketing automation. ActiveCampaign Starter includes a limited automation set.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	ActiveCampaign Starter	Brevo Starter	Cheaper
500	$19$15 annualDer	$9$8.08 annualDer	Brevo by $10
1,000	$19$15 annualVer	$17$15.25 annualDer	Brevo by $2
2,500	$49$39 annualVer	$25$22.50 annualDer	Brevo by $24
5,000	$99$79 annualVer	$32$28.75 annualDer	Brevo by $67
10,000	$189$149 annualVer	$46$41.42 annualDer	Brevo by $143
25,000	$489$391 annualVer	$82$73.75 annualDer	Brevo by $407
50,000	n/aNot	n/aNot	not comparable
100,000	n/aNot	n/aNot	not comparable

ActiveCampaign Starter against Brevo Starter, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

The plan most buyers actually land on

ActiveCampaign Plus against Brevo Standard. Both add the features a growing sender usually needs once entry automation caps stop fitting.

Contacts	ActiveCampaign Plus	Brevo Standard	Cheaper
500	$59$49 annualDer	$18$16.17 annualDer	Brevo by $41
1,000	$59$49 annualVer	$35$31.50 annualDer	Brevo by $24
2,500	$119$95 annualVer	$49$44.08 annualDer	Brevo by $70
5,000	$179$145 annualVer	$69$62.08 annualDer	Brevo by $110
10,000	$239$189 annualVer	$89$80.08 annualDer	Brevo by $150
25,000	$489$389 annualVer	$139$125.08 annualDer	Brevo by $350
50,000	$759$609 annualVer	$249$224.08 annualDer	Brevo by $510
100,000	n/aNot	$429$386.08 annualDer	not comparable

ActiveCampaign Plus against Brevo Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Mid list sizes on both dated ladders

1,000 contacts: $19; ActiveCampaign Starter verified. Brevo Starter is $17 under the weekly assumption.
10,000 contacts: $189; ActiveCampaign Starter verified. Brevo Starter is $46 derived from its send band.
25,000 contacts: $82; Brevo Starter on the 100,000 send band. ActiveCampaign Starter is $489, or $391 a month paid yearly.

ActiveCampaign Starter is cheaper than Brevo Starter at none of the overlapping breakpoints where both publish a monthly figure. Brevo Starter is cheaper at 500, 1,000, 2,500, 5,000, 10,000, 25,000.

At 25,000 contacts under 4 sends per contact per month, Brevo needs about 100,000 emails a month, which lands on the 100,000 send band. Starter is $82. ActiveCampaign Starter is $489 there, or $391 a month paid yearly. Plus at the same size is $489 against Brevo Standard at $139.

The headline price is not on the same billing terms

ActiveCampaign Starter: $19; $15 paid yearly, about 21 percent off and the figure the pricing page leads with
Brevo Starter: $17; $15.25 paid yearly under the weekly send assumption
ActiveCampaign free plan: None; There is no free plan to limit. ActiveCampaign publishes no free tier, so the entry price is the floor.

ActiveCampaign shows annual billing by default. A month to month buyer pays $19 at the entry stop, not the $15 headline. Brevo shows monthly by default on its volume bands. Comparing the two headlines therefore mixes an annual rate with a monthly volume band, which is why both figures stay in separate fields on every cell here.

Different meters on the same list size

ActiveCampaign. One question, two answers, split by a date. Accounts created on or after 3 November 2025 are billed for every contact whatever its list status. Accounts created on or before 2 November 2025 are billed for active contacts only. ActiveCampaign publishes both answers in the same help article. Send volume sits under a ten to fifteen times contact allowance, with overage and a hard stop above that.

Brevo. Brevo bills send volume, so a blocklisted contact costs nothing to send to and Brevo says as much. It also says blocklisted contacts are still added to the total number of contacts, and since October 2025 that total is capped by the send band. So they do not cost sends and they do consume the cap. Every Brevo contact breakpoint on this page rests on the site wide weekly send assumption. A list that sends more often buys a higher band. Per contact against per send sets that assumption out in full.

Both ladders are dated dataset reads. ActiveCampaign did not move a published price in November 2025. It changed which contacts count, which raised real bills without touching the table. Brevo added hard contact caps under volume bands in October 2025. Older sticker prices that ignore those dates are not used here.