Comparison

Kit vs Omnisend pricing

Both bill on contacts. Kit Creator undercuts Omnisend Standard from 25,000 contacts up where both publish a figure. Omnisend Standard is cheaper at 500 through 10,000. Kit Newsletter covers the first 10,000 subscribers for free. Omnisend stays on the watchlist outside the six vendor tables. Kit is the current name for what was ConvertKit.

Snapshot 3, Kit checked 26 September 2026, Omnisend checked 25 September 2026. Monthly billing shown first. Omnisend stays on the watchlist.

Entry paid plans, side by side

Kit Creator against Omnisend Standard, the cheapest paid plan each vendor sells at the eight breakpoints. Plans are not feature matched.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	Kit Creator	Omnisend Standard	Cheaper
500	$39$32.50 annualDer	$16Ver	Omnisend by $23
1,000	$39$32.50 annualVer	$20Ver	Omnisend by $19
2,500	$59$49.17 annualDer	$44Ver	Omnisend by $15
5,000	$89$74.17 annualVer	$81Ver	Omnisend by $8
10,000	$139$115.83 annualVer	$132Ver	Omnisend by $7
25,000	$199$165.83 annualVer	$282Ver	Kit by $83
50,000	$379$315.83 annualDer	$413Ver	Kit by $34
100,000	$679$565.83 annualDer	n/aNot	not comparable

Kit Creator against Omnisend Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper entry plan sits

Creator at 500: $39; Omnisend Standard is $16 verified at the same size
Creator at 10k: $139; Omnisend Standard is $132 verified. Both rows are read off the vendors' pricing pages
Creator at 25k: $199; Omnisend Standard is $282 verified at the same size

Omnisend Standard is cheaper than Kit Creator at 500, 1,000, 2,500, 5,000, 10,000 contacts. Kit Creator is cheaper at 25,000, 50,000. The paid entry flip starts at 25,000 contacts.

At 10,000 contacts Creator is $139 against Standard at $132. At 25,000 contacts Creator is $199 against Standard at $282. At 100,000 contacts Omnisend Standard stays empty because no figure is recorded there, while Kit Creator still sells that size at $679, the price of its 105,000 stop.

Step up plans

Kit Creator Pro against Omnisend Pro. Plans are not feature matched. Omnisend Pro removes the email send cap and includes SMS credits equal to the subscription price. Creator Pro adds subscriber scoring, deliverability reporting and referrals.

Contacts	Kit Creator Pro	Omnisend Pro	Cheaper
500	$79$65.83 annualDer	$59Der	Omnisend by $20
1,000	$79$65.83 annualVer	$59Der	Omnisend by $20
2,500	$99$82.50 annualDer	$59Ver	Omnisend by $40
5,000	$139$115.83 annualVer	$90Ver	Omnisend by $49
10,000	$189$157.50 annualVer	$150Ver	Omnisend by $39
25,000	$279$232.50 annualVer	$400Ver	Kit by $121
50,000	$519$432.50 annualDer	$715Ver	Kit by $196
100,000	$879$732.50 annualDer	n/aNot	not comparable

Kit Creator Pro against Omnisend Pro, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Creator Pro is $189 against Omnisend Pro at $150. At 25,000 contacts Creator Pro is $279 against Omnisend Pro at $400. SMS stays outside the Omnisend email ladder on this page, and Kit does not sell SMS at all.

One side is free to 10,000 subscribers

Kit Newsletter covers the first five breakpoints for nothing. Omnisend free reach stops at 250 contacts, so the same five rows are paid on its side.

List size	Monthly	Confidence	Note
500 subscribers	free	Verified	Omnisend free reach stops at 250 contacts. Its cheapest paid cell here is Standard at $16 a month.
1,000 subscribers	free	Verified	Omnisend free reach stops at 250 contacts. Its cheapest paid cell here is Standard at $20 a month.
2,500 subscribers	free	Verified	Omnisend free reach stops at 250 contacts. Its cheapest paid cell here is Standard at $44 a month.
5,000 subscribers	free	Verified	Omnisend free reach stops at 250 contacts. Its cheapest paid cell here is Standard at $81 a month.
10,000 subscribers	free	Verified	Omnisend free reach stops at 250 contacts. Its cheapest paid cell here is Standard at $132 a month.

Kit Newsletter across the first five breakpoints. Omnisend free reach is 250 contacts and 500 emails a month, so every row below sits on Standard once a list is past that ceiling. Newsletter has no automations or email sequences.

Sends, free reach and what each one counts

Kit includes unlimited email sends on Newsletter, Creator and Creator Pro, so send volume never moves a Kit bill. Omnisend Standard meters emails under the contact count. Omnisend Pro removes that email send cap. At 10,000 contacts Newsletter is still free.

Omnisend. Opted in to marketing on email, SMS or push. The number most people mean when they say list size. Non subscribed contacts are billed too. Unsubscribed contacts are not.

Kit. Kit bills confirmed subscribers only, and its help pages list every other status as outside the billing total: unsubscribed, complained, bounced, blocked and unconfirmed. Hard bounces are unsubscribed automatically.