Comparison

beehiiv vs Brevo pricing

These two do not sell the same thing. beehiiv charges for subscribers and includes unlimited email sends on paid plans. Brevo charges for monthly send volume and caps the list underneath. Under the weekly send assumption Brevo Starter undercuts beehiiv Scale at every overlapping monthly stop both publish. Until 2,500 subscribers, beehiiv Launch is free and Brevo is not, which is the part a paid table alone cannot carry.

Snapshot 3, beehiiv checked 14 September 2026, Brevo checked 25 September 2026. Monthly billing shown. Brevo rows assume 4 sends per contact per month.

Entry paid plans, side by side

beehiiv Scale against Brevo Starter, the cheapest paid plan each vendor sells at the eight breakpoints. Plans are not feature matched. Starter on Brevo has no marketing automation.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	beehiiv Scale	Brevo Starter	Cheaper
500	$49$43 annualDer	$9$8.08 annualDer	Brevo by $40
1,000	$49$43 annualVer	$17$15.25 annualDer	Brevo by $32
2,500	$69$61 annualVer	$25$22.50 annualDer	Brevo by $44
5,000	$89$78 annualVer	$32$28.75 annualDer	Brevo by $57
10,000	$109$96 annualVer	$46$41.42 annualDer	Brevo by $63
25,000	$169$149 annualVer	$82$73.75 annualDer	Brevo by $87
50,000	$249$219 annualVer	n/aNot	not comparable
100,000	$329$290 annualVer	n/aNot	not comparable

beehiiv Scale against Brevo Starter, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper paid plan sits

beehiiv at 1k: $49; Scale, or nothing at all on Launch, which covers the same list for free
Brevo at 1k: $17; Starter under the weekly send assumption
beehiiv at 100k: $329; the largest breakpoint here. Brevo Starter has no public contact cell at this size under the model

beehiiv Scale is cheaper than Brevo Starter at none of the overlapping breakpoints contacts. From 500 contacts through the last overlapping stop, Brevo Starter is the cheaper entry plan wherever both publish a figure.

At 500 contacts Scale is $49 against Starter at $9. At 10,000 contacts Scale is $109 against Starter at $46 on the 40,000 send band. At 25,000 contacts Scale is $169 against Starter at $82.

beehiiv is free across the first three breakpoints

Launch holds 2,500 subscribers with unlimited sends. Brevo free sits far below those list sizes.

List size	Monthly	Confidence	Note
500 on the list	free	Verified	Brevo Starter at this size is $9 a month under the weekly send assumption.
1,000 on the list	free	Verified	Brevo Starter at this size is $17 a month under the weekly send assumption.
2,500 on the list	free	Verified	Brevo Starter at this size is $25 a month under the weekly send assumption.

beehiiv Launch at every breakpoint it covers, with Brevo Starter under the weekly send assumption in the note. Launch allows unlimited sends. No ad network, paid subscriptions or automations. Sends are unlimited, so the free plan is limited by the feature set and the 2,500 subscriber ceiling and by nothing else.

Step up plans

beehiiv Max against Brevo Standard. Plans are not feature matched. Brevo Standard adds the automation Starter leaves out.

Contacts	beehiiv Max	Brevo Standard	Cheaper
500	$109$96 annualDer	$18$16.17 annualDer	Brevo by $91
1,000	$109$96 annualVer	$35$31.50 annualDer	Brevo by $74
2,500	$149$131 annualVer	$49$44.08 annualDer	Brevo by $100
5,000	$169$149 annualVer	$69$62.08 annualDer	Brevo by $100
10,000	$219$193 annualVer	$89$80.08 annualDer	Brevo by $130
25,000	$289$254 annualVer	$139$125.08 annualDer	Brevo by $150
50,000	$379$334 annualVer	$249$224.08 annualDer	Brevo by $130
100,000	$459$404 annualVer	$429$386.08 annualDer	Brevo by $30

beehiiv Max against Brevo Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Max is $219 against Standard at $89. At 25,000 contacts Max is $289 against Standard at $139.

Sends, free plans and what each one counts

Paid beehiiv Scale and Max include unlimited email sends. Brevo sells send volume bands and attaches a hard contact cap to each band. At 25,000 contacts under 4 sends per contact per month, Brevo needs about 100,000 emails a month, which lands on the 100,000 send band.

beehiiv. beehiiv defines an active subscriber as one who has not unsubscribed and has not been marked inactive, and the tier follows the active count. Paused, pending and inactive subscriptions are all outside it. Its free Launch plan covers 2,500 subscribers. No ad network, paid subscriptions or automations. Sends are unlimited, so the free plan is limited by the feature set and the 2,500 subscriber ceiling and by nothing else.

Brevo. Brevo bills send volume, so a blocklisted contact costs nothing to send to and Brevo says as much. It also says blocklisted contacts are still added to the total number of contacts, and since October 2025 that total is capped by the send band. So they do not cost sends and they do consume the cap. Its free plan covers 100,000 contacts. Storage is the generous part and sending is not. Brevo holds 100,000 contacts for nothing, which is more than any paid plan below the 20,000 send band allows, and removing the daily send cap is the main thing Starter buys. Per contact against per send sets the weekly send assumption out in full.