Comparison

Omnisend vs Brevo pricing

These two do not sell the same thing. Omnisend charges for contacts and meters emails under Standard. Brevo charges for monthly send volume and caps the list underneath. Under the weekly send assumption Brevo Starter undercuts Omnisend Standard at every overlapping monthly stop both publish. Omnisend stays on the watchlist outside the six vendor tables.

Snapshot 3, Omnisend checked 25 September 2026, Brevo checked 25 September 2026. Monthly billing shown. Brevo rows assume 4 sends per contact per month.

Cheapest paid plan each one sells

Omnisend Standard against Brevo Starter. Starter on Brevo has no marketing automation. Standard on Omnisend includes the ecommerce automation set Omnisend sells at the entry paid tier.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	Omnisend Standard	Brevo Starter	Cheaper
500	$16Ver	$9Der	Brevo by $7
1,000	$20Ver	$17Der	Brevo by $3
2,500	$44Ver	$25Der	Brevo by $19
5,000	$81Ver	$32Der	Brevo by $49
10,000	$132Ver	$46Der	Brevo by $86
25,000	$282Ver	$82Der	Brevo by $200
50,000	$413Ver	n/aNot	not comparable
100,000	n/aNot	n/aNot	not comparable

Omnisend Standard against Brevo Starter, month to month billing. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper entry plan sits

Standard at 500: $16; Brevo Starter is $9 derived at the same size
Standard at 10k: $132; Brevo Starter is $46 derived from its send band
Standard at 25k: $282; Brevo Starter is $82 derived. Omnisend Standard is verified at the same size

Omnisend Standard is cheaper than Brevo Starter at none of the overlapping breakpoints contacts. Brevo Starter is cheaper at 500, 1,000, 2,500, 5,000, 10,000, 25,000.

At 10,000 contacts Standard includes about 120,000 emails a month for $132. Brevo Starter lands on the 40,000 send band for $46. At 25,000 contacts Omnisend Standard is $282 against Starter at $82, and both cells are verified.

Step up plans

Omnisend Pro against Brevo Standard. Pro removes the email send cap and includes SMS credits equal to the subscription price. Standard on Brevo adds the automation Starter lacks. The pair is not feature matched.

Contacts	Omnisend Pro	Brevo Standard	Cheaper
500	$59Der	$18Der	Brevo by $41
1,000	$59Der	$35Der	Brevo by $24
2,500	$59Ver	$49Der	Brevo by $10
5,000	$90Ver	$69Der	Brevo by $21
10,000	$150Ver	$89Der	Brevo by $61
25,000	$400Ver	$139Der	Brevo by $261
50,000	$715Ver	$249Der	Brevo by $466
100,000	n/aNot	$429Der	not comparable

Omnisend Pro against Brevo Standard, month to month billing. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Pro is $150 against Brevo Standard at $89. At 25,000 contacts Pro is $400 against Standard at $139. SMS stays outside both email ladders on this page.

Free plans sit below the smallest breakpoint

Both free tiers stop at or near 250 contacts, so neither appears as a free cell in the head to head table.

Omnisend Free: free; 250 contacts, 500 emails a month
Brevo Free: free; 100,000 contacts. Storage is the generous part and sending is not. Brevo holds 100,000 contacts for nothing, which is more than any paid plan below the 20,000 send band allows, and removing the daily send cap is the main thing Starter buys.
First paid step: $9; Brevo Starter at 500. Omnisend Standard at the same size is $16

Different meters on the same list size

Omnisend. Opted in to marketing on email, SMS or push. The number most people mean when they say list size. Placed an order, abandoned a cart, created an account or arrived in an import without a marketing consent box. They never opted in and they are still billed, because Omnisend can still send them transactional and automated messages. Opted out after consenting. Omnisend states on the pricing page and on four help pages that unsubscribers are not charged for, and it advises unsubscribing inactive contacts rather than deleting them so the purchase history survives.

Brevo. Brevo bills send volume, so a blocklisted contact costs nothing to send to and Brevo says as much. It also says blocklisted contacts are still added to the total number of contacts, and since October 2025 that total is capped by the send band. So they do not cost sends and they do consume the cap. Every Brevo contact breakpoint on this page rests on the site wide weekly send assumption. A list that sends more often buys a higher band. Per contact against per send sets that assumption out in full.

At 25,000 contacts under 4 sends per contact per month, Brevo needs about 100,000 emails a month, which lands on the 100,000 send band. Omnisend stays on the watchlist. This page compares its recorded cells with Brevo. It does not insert Omnisend into the six vendor matrices. Omnisend has its own pricing page, and Brevo has the full ladder.