Change record
HubSpot Marketing Hub pricing changes
From 5 March 2024 HubSpot sold Marketing Hub to new customers on Core Seats: Starter per seat, Professional and Enterprise at edition bases with required onboarding. This page records that dated move. Current edition, seat, onboarding and contact-band dollars live on the Marketing Hub pricing pages.
Where the catalog sits now
Current edition bases, Core Seats, onboarding fees and marketing contact bands are kept in one place so they are not restated here. Read them on HubSpot Marketing Hub pricing and HubSpot marketing contacts pricing.
What changed on 5 March 2024
Read from HubSpot's pricing announcement and the Product and Services Catalog, checked 13 September 2026.
| Rule | Earlier surface | New customers from 5 Mar 2024 | What it means |
|---|---|---|---|
| Who the model applies to | Prior Marketing Hub packaging for every buyer | Seats-based Marketing Hub model for new customers from 5 March 2024 | HubSpot's announcement rolled the seats-based model out globally on 5 March 2024 (6 March 2024 in APAC) for new customers. Existing customers stay on their then-current model until HubSpot contacts them. |
| How Marketing Hub is sold | Prior edition packaging without the Core Seat split described here | Starter per Core Seat; Professional and Enterprise at an edition base that includes Core Seats | Starter is priced per Core Seat. Professional and Enterprise start from an edition base that bundles Core Seats and marketing contacts, with required onboarding. Current dollars are on /hubspot-marketing-hub-pricing. |
| Catalog versus Marketing UI | UI suite or Customer Platform stickers treated as the dataset | Catalog USD preferred; UI packaging labeled separately | The Marketing pricing UI can show suite or Marketing Plus packaging that differs from standalone Marketing Hub catalog bases. SideBySend records catalog figures for edition bases, seats, onboarding and contact bands, and labels UI packaging when it appears beside them. |
| Legacy contacts pricing | Pre-21 October 2020 contacts pricing still possible for some portals | Post-21 October 2020 customers on Marketing Contacts pricing; older portals migrate when HubSpot moves them | The catalog reminds readers that pre-21 October 2020 customers may still sit on legacy contacts pricing until they migrate. That legacy surface is not restated as invented USD here. |
This page is a change record, not a second Marketing Hub ladder. Edition bases, seats, onboarding and contact add bands live on HubSpot Marketing Hub pricing. The contact-band deep dive stays on HubSpot marketing contacts pricing. HubSpot stays outside the six vendor tables.
Existing customers were not moved on the announcement date. The catalog states they stay on their then-current model until HubSpot contacts them. Pre-21 October 2020 portals may still sit on legacy contacts pricing until they migrate.
Where these numbers are soft
Related
- HubSpot Marketing Hub pricingCatalog edition bases, Core Seats, onboarding and contact packs.
- HubSpot marketing contacts pricingStarter, Professional and Enterprise add bands from the same catalog.
- beehiiv pricing changesLaunch, Scale and Max structure move on 19 April 2024.
- SendGrid Marketing Campaigns pricing changesFree plan retirement and the Basic/Advanced dial, Marketing Campaigns only.
- Flodesk pricing changesFlat-rate unlimited retired for new members on 2 December 2025.
- Klaviyo pricing changesThe other watchlist record kept as a change page.
- Email tool pricing tableSix vendors at the same eight breakpoints. HubSpot is not among them.
- Change historyEvery recorded pricing event, newest first.
- MethodologyWhen a vendor enters the tables, and what verified means.
- DisclosureNo affiliate links and no paid placements on this site today.