Change record
beehiiv pricing changes
On 19 April 2024 beehiiv retired Grow, introduced Max, and moved paid billing onto subscriber tiers while free Launch stayed free to 2,500 active subscribers. This page is the dated record from beehiiv's own announcement and FAQ. The live Launch, Scale and Max dollars live on the beehiiv pricing page.
Where the ladder sits now
- Free Launch
- 2,500
- active subscribers at free, still the free ceiling after April 2024
- Scale at 1k
- $49
- $43 a month when paid yearly on the verified calculator
- Max at 1k
- $109
- $96 a month when paid yearly on the verified calculator
What changed on 19 April 2024
Read from the beehiiv pricing announcement, the pricing FAQ and the plan-tier help article, checked 14 September 2026.
| Rule | Before 19 Apr 2024 | From 19 Apr 2024 | What it means |
|---|---|---|---|
| Paid plan names | Grow and a flat Scale surface | Launch, Scale, Max and Enterprise | As of 11:00 am on Friday 19 April 2024 the Grow plan no longer exists. Grow accounts moved onto Scale. Max is the new step-up plan. Enterprise remains the path above 100,000 subscribers. |
| How the paid bill is set | A single Scale price covering up to 100,000 subscribers | Subscriber plan tiers on Scale and Max | Paid cost follows fixed stops at 1,000, 2,500, 5,000, 10,000, 25,000, 50,000, 75,000 and 100,000 active subscribers. A list between two stops pays the higher stop. |
| Free Launch ceiling | Free Launch with a 2,500 active subscriber limit | Free Launch still capped at 2,500 active subscribers | The free Launch plan kept its 2,500 active subscriber ceiling across the April 2024 move. Crossing that ceiling requires a paid Scale or Max tier. |
| Free Launch features | Paid-only tools on Grow and Scale | Launch gained unlimited audience segmentation, API access and custom domains | beehiiv's FAQ states free Launch users kept the same price and gained those three features that had been paid-only. |
| Announced Scale and Max entry | Grow at a flat sticker for many accounts | April launch post: Scale from 39 dollars, Max from 99 dollars a month | The 18 April 2024 announcement introduced the new plans at those entry stickers. Legacy Grow accounts under 1,000 subscribers were told they would pay 39 dollars on Scale. |
| Current verified Scale and Max entry | Announced April entry stickers | Pricing calculator and FAQ chart: Scale 49 dollars, Max 109 dollars at 1,000 subscribers | The live calculator cells in this dataset, checked on the verified date, match the FAQ chart. No separate dated official reprice notice for the sticker move is recorded here, so the April structure and the current dollars stay as two facts rather than a guessed mid-year date. |
| Legacy price increases | Immediate billing at new tier prices for every account | Accounts facing an increase kept legacy pricing until the first bill on or after 1 August 2024 | beehiiv's FAQ deferred increases to the first billing statement on or after 1 August 2024, with an annual lock-in option before that date for some legacy Grow and Scale accounts. |
That is why this page exists as a change record rather than a second full vendor ladder. The current Launch, Scale and Max dollars at the eight SideBySend breakpoints live on beehiiv pricing. beehiiv stays in the six vendor tables on those live cells.
The free Launch ceiling is the practical split for small lists. Launch still stops at 2,500 active subscribers. Scale and Max sell the same tier stops up to 100,000, then Enterprise is a quote. Legacy accounts that faced an increase kept their old bill until the first statement on or after 1 August 2024.
The ladder as captured
Launch, Scale and Max at the eight SideBySend breakpoints from the beehiiv pricing calculator. Launch empties above 2,500 stay empty.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Plan | 500 | 1k | 2.5k | 5k | 10k | 25k | 50k | 100k |
|---|---|---|---|---|---|---|---|---|
| Launch | freeVer | freeVer | freeVer | n/aNot | n/aNot | n/aNot | n/aNot | n/aNot |
| Scaleused in the cross vendor table | $49$43 annualDer | $49$43 annualVer | $69$61 annualVer | $89$78 annualVer | $109$96 annualVer | $169$149 annualVer | $249$219 annualVer | $329$290 annualVer |
| Max | $109$96 annualDer | $109$96 annualVer | $149$131 annualVer | $169$149 annualVer | $219$193 annualVer | $289$254 annualVer | $379$334 annualVer | $459$404 annualVer |
The April launch post announced Scale from $39 and Max from $99. The verified calculator cells and the FAQ chart now print Scale $49 and Max $109 at 1,000 subscribers. Both facts are recorded. A mid-year sticker date is not guessed.
Annual monthly equivalents on Scale and Max follow the published yearly prices on the calculator. Sends stay unlimited on every plan, including free Launch, so volume never moves the bill.
Where these numbers are soft
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- DisclosureNo affiliate links and no paid placements on this site today.