Comparison

MailerLite vs Omnisend pricing

Both bill on contacts. MailerLite Comfort undercuts Omnisend Standard at every overlapping monthly stop both publish. Omnisend free reach stops at 250 contacts. MailerLite free reaches the same 250 subscriber ceiling after the June 2026 cut. Omnisend stays on the watchlist outside the six vendor tables.

Snapshot 3, MailerLite checked 4 October 2026, Omnisend checked 25 September 2026. Monthly billing shown first. Omnisend stays on the watchlist.

Entry paid plans, side by side

MailerLite Comfort against Omnisend Standard, the cheapest paid plan each vendor sells at the eight breakpoints. Plans are not feature matched.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	MailerLite Comfort	Omnisend Standard	Cheaper
500	$12$10.80 annualVer	$16Ver	MailerLite by $4
1,000	$19$17.10 annualVer	$20Ver	MailerLite by $1
2,500	$33$29.70 annualVer	$44Ver	MailerLite by $11
5,000	$49$44.10 annualVer	$81Ver	MailerLite by $32
10,000	$89$80.10 annualVer	$132Ver	MailerLite by $43
25,000	$179$161.10 annualVer	$282Ver	MailerLite by $103
50,000	$319$287.10 annualVer	$413Ver	MailerLite by $94
100,000	$439$395.10 annualVer	n/aNot	not comparable

MailerLite Comfort against Omnisend Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper entry plan sits

Comfort at 500: $12; Omnisend Standard is $16 verified at the same size
Comfort at 10k: $89; Omnisend Standard is $132 verified
Comfort at 25k: $179; Omnisend Standard is $282 verified at the same size

MailerLite Comfort is cheaper than Omnisend Standard at 500, 1,000, 2,500, 5,000, 10,000, 25,000, 50,000 contacts. Omnisend Standard is cheaper at none of those stops.

At 1,000 contacts Comfort is $19 against Standard at $20. At 10,000 contacts Comfort is $89 against Standard at $132. At 25,000 contacts Comfort is $179 against Standard at $282. At 100,000 contacts Omnisend Standard stays empty because no figure is recorded there, while MailerLite Comfort still publishes $439.

Step up plans

MailerLite Power against Omnisend Pro. Plans are not feature matched. Omnisend Pro removes the email send cap and includes SMS credits equal to the subscription price. Power removes Comfort's send meter.

Contacts	MailerLite Power	Omnisend Pro	Cheaper
500	$25$22.50 annualVer	$59Der	MailerLite by $34
1,000	$39$35.10 annualVer	$59Der	MailerLite by $20
2,500	$49$44.10 annualVer	$59Ver	MailerLite by $10
5,000	$69$62.10 annualVer	$90Ver	MailerLite by $21
10,000	$129$116.10 annualVer	$150Ver	MailerLite by $21
25,000	$239$215.10 annualVer	$400Ver	MailerLite by $161
50,000	$389$350.10 annualVer	$715Ver	MailerLite by $326
100,000	$489$440.10 annualVer	n/aNot	not comparable

MailerLite Power against Omnisend Pro, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Power is $129 against Omnisend Pro at $150. At 25,000 contacts Power is $239 against Omnisend Pro at $400. SMS stays outside the Omnisend email ladder on this page.

Free plans sit on different limits

MailerLite Free: 250; The cut landed with the paid reprice on the same day. Passing 250 active subscribers locks campaigns and automations on a free account until the list comes back down or the account goes paid.
Omnisend Free: 250; Reach limit of 250 contacts and 500 emails a month
Comfort at 500: $12; The first paid MailerLite stop after the free ceiling. Omnisend Standard at the same size is $16.

MailerLite cut its free plan to 250 subscribers in June 2026. Omnisend free reach stops at 250 contacts, so the paid comparison only starts once both lists need more than those free ceilings allow.

Sends and what each one counts

MailerLite. The subscriber limit counts unique subscribers with an active status. MailerLite states on both its pricing page and its billing help page that unsubscribed and bounced contacts do not count. Unconfirmed subscribers are not active either, which is where the unconfirmed answer comes from rather than a separate statement. Comfort allows about ten times the ceiling of the subscriber tier each month. Power removes the send cap.

Omnisend. Opted in to marketing on email, SMS or push. The number most people mean when they say list size. Non subscribed contacts are billed too. Unsubscribed contacts are not. Omnisend Standard meters emails under the contact count. Omnisend Pro removes that email send cap.