Comparison

beehiiv vs Omnisend pricing

These two do not sell the same thing. beehiiv is a newsletter stack that charges for subscribers and includes unlimited email sends on paid plans. Omnisend is a commerce stack that charges on billable contacts and meters emails on Standard. Omnisend Standard undercuts beehiiv Scale from 500 through 5,000 contacts. Scale flips cheaper from 10,000 up. Until 2,500 subscribers, beehiiv Launch is free and Omnisend is not.

Snapshot 3, beehiiv checked 14 September 2026, Omnisend checked 25 September 2026. Monthly billing shown. Omnisend stays on the watchlist.

Entry paid plans, side by side

beehiiv Scale against Omnisend Standard, the cheapest paid plan each vendor sells at the eight breakpoints. Plans are not feature matched.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	beehiiv Scale	Omnisend Standard	Cheaper
500	$49$43 annualDer	$16Ver	Omnisend by $33
1,000	$49$43 annualVer	$20Ver	Omnisend by $29
2,500	$69$61 annualVer	$44Ver	Omnisend by $25
5,000	$89$78 annualVer	$81Ver	Omnisend by $8
10,000	$109$96 annualVer	$132Ver	beehiiv by $23
25,000	$169$149 annualVer	$282Ver	beehiiv by $113
50,000	$249$219 annualVer	$413Ver	beehiiv by $164
100,000	$329$290 annualVer	n/aNot	not comparable

beehiiv Scale against Omnisend Standard, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

Where the cheaper paid plan sits

beehiiv at 1k: $49; Scale, or nothing at all on Launch, which covers the same list for free
Omnisend at 1k: $20; Standard verified at the same size
beehiiv at 100k: $329; the largest breakpoint here. Omnisend Standard stays empty at this size

Omnisend Standard is cheaper than beehiiv Scale at 500, 1,000, 2,500, 5,000 contacts. beehiiv Scale is cheaper at 10,000, 25,000, 50,000. The paid entry flip starts at 10,000 contacts.

At 500 contacts Scale is $49 against Standard at $16. At 10,000 contacts Scale is $109 against Standard at $132. At 25,000 contacts Scale is $169 against Standard at $282.

beehiiv is free across the first three breakpoints

Launch holds 2,500 subscribers with unlimited sends. Omnisend free reach sits far below those list sizes.

List size	Monthly	Confidence	Note
500 on the list	free	Verified	Omnisend Standard at this size is $16 a month. Omnisend free reach stops at 250 contacts.
1,000 on the list	free	Verified	Omnisend Standard at this size is $20 a month. Omnisend free reach stops at 250 contacts.
2,500 on the list	free	Verified	Omnisend Standard at this size is $44 a month. Omnisend free reach stops at 250 contacts.

beehiiv Launch at every breakpoint it covers, with Omnisend Standard in the note. Launch allows unlimited sends. No ad network, paid subscriptions or automations. Sends are unlimited, so the free plan is limited by the feature set and the 2,500 subscriber ceiling and by nothing else.

Step up plans

beehiiv Max against Omnisend Pro. Plans are not feature matched. Omnisend Pro removes the email send cap and includes SMS credits equal to the subscription price.

Contacts	beehiiv Max	Omnisend Pro	Cheaper
500	$109$96 annualDer	$59Der	Omnisend by $50
1,000	$109$96 annualVer	$59Der	Omnisend by $50
2,500	$149$131 annualVer	$59Ver	Omnisend by $90
5,000	$169$149 annualVer	$90Ver	Omnisend by $79
10,000	$219$193 annualVer	$150Ver	Omnisend by $69
25,000	$289$254 annualVer	$400Ver	beehiiv by $111
50,000	$379$334 annualVer	$715Ver	beehiiv by $336
100,000	$459$404 annualVer	n/aNot	not comparable

beehiiv Max against Omnisend Pro, month to month billing, with the per month cost of paying yearly underneath. The Cheaper column compares the monthly prices. Plans are not feature matched.

At 10,000 contacts Max is $219 against Omnisend Pro at $150. At 25,000 contacts Max is $289 against Omnisend Pro at $400. SMS stays outside the Omnisend email ladder on this page, and beehiiv does not sell SMS at all.

Sends, free plans and what each one counts

Paid beehiiv Scale and Max include unlimited email sends. Omnisend Standard meters emails under the contact count. Omnisend Pro removes that email send cap.

beehiiv. beehiiv defines an active subscriber as one who has not unsubscribed and has not been marked inactive, and the tier follows the active count. Paused, pending and inactive subscriptions are all outside it. Its free Launch plan covers 2,500 subscribers. No ad network, paid subscriptions or automations. Sends are unlimited, so the free plan is limited by the feature set and the 2,500 subscriber ceiling and by nothing else.

Omnisend. Opted in to marketing on email, SMS or push. The number most people mean when they say list size. Non subscribed contacts are billed too. Unsubscribed contacts are not.