HubSpot vs Omnisend pricing

Omnisend prices billable contacts, which include non subscribers. HubSpot prices an edition base, then Core Seats, then marketing-contact packs on top. Comparing a HubSpot Starter seat sticker to an Omnisend Standard cell without saying which seats and which contact packs are in play mixes two meters.

HubSpot cells on this page prefer the Product and Services Catalog. The Marketing pricing UI can show suite or Customer Platform packaging, but its Marketing Hub list prices match the catalog, as do those on HubSpot's pricing calculator, read 26 September 2026. Only promotional prices, such as the new customer Starter seat, stay out.

Omnisend Standard includes twelve times the billable contact count in email credits each cycle. Pro removes the email cap. HubSpot marketing email send limits scale with the marketing-contact tier: Starter at 5 times, Professional at 10 times, and Enterprise at 20 times that tier. Those HubSpot multiples are catalog feature limits, not a separate dollar meter.

Omnisend. Omnisend bills on billable contacts, which is subscribers plus non subscribers. A non subscriber is someone who placed an order, abandoned a cart or was imported without opting in, and they are billed because Omnisend can still send them automated messages. Unsubscribers are the only status outside the count. Standard includes 12 times the contact count in monthly email credits and Pro removes the email cap entirely. The tier is recounted every billing day, so it moves up and down on its own as the contact count crosses a stop. Subscribed and Non subscribed are billed; unsubscribed contacts are not (verified).

HubSpot. For new customers after 5 March 2024, Marketing Hub Starter is priced per Core Seat, and Professional and Enterprise start at a base price that includes Core Seats. Marketing contacts sit on top of the edition: included contacts come with the base, and further contacts are sold in catalog bands. Non-marketing contacts are free up to an overall contact ceiling of 15 million (marketing plus non-marketing). Exceeding the marketing-contact tier bills immediately. Designating contacts as non-marketing takes effect at the start of the following month or contract renewal, whichever comes first, and contact-tier downgrades wait until renewal.

The Omnisend free plan reaches only 250 contacts and 500 emails a month. Contacts can be uploaded without limit and only 250 of them can be reached in a billing cycle, so the ceiling is a reach limit rather than a storage limit. Passing the 500 email allowance prompts an upgrade instead of sending. HubSpot Marketing Hub has no free edition on the recorded catalog ladder.