Comparison

HubSpot vs Mailchimp pricing

These products do not share a billing shape. Mailchimp sells Essentials and Standard on a contact ladder with send allowances. HubSpot Marketing Hub sells edition bases, Core Seats and marketing-contact packs from the Product and Services Catalog. This page keeps catalog USD beside Mailchimp LIVE cells and does not invent a HubSpot eight-breakpoint matrix.

Snapshot 3, HubSpot catalog checked 26 September 2026, Mailchimp checked 14 September 2026. Monthly billing shown first.

The bill shapes are not the same

HubSpot Starter base: $20; Per Core Seat. 1,000 marketing contacts included.
Mailchimp Essentials at 1k: $26.50; Verified contact ladder cell. Standard is $45.
HubSpot Professional base: $890; 3 Core Seats. Onboarding $3,000 one-time.

Mailchimp prices stored audience contacts. HubSpot prices an edition base, then Core Seats, then marketing-contact packs on top. Comparing a HubSpot Starter seat sticker to a Mailchimp Essentials cell without saying which seats and which contact packs are in play mixes two meters.

HubSpot cells on this page prefer the Product and Services Catalog. The Marketing pricing UI can show suite or Customer Platform packaging, but its Marketing Hub list prices match the catalog, as do those on HubSpot's pricing calculator, read 26 September 2026. Only promotional prices, such as the new customer Starter seat, stay out.

Mailchimp Essentials across eight list sizes

Verified LIVE ladder. Essentials is the Mailchimp comparison plan. Standard sits in the notes.

Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.

Contacts	Monthly	Confidence	Note
500	$13	Verified	Mailchimp Standard at the same size is $20. Confidence verified.
1,000	$26.50	Derived	Mailchimp Standard at the same size is $45. Confidence derived.
2,500	$45	Verified	Mailchimp Standard at the same size is $60. Confidence verified.
5,000	$75	Verified	Mailchimp Standard at the same size is $100. Confidence verified.
10,000	$110	Verified	Mailchimp Standard at the same size is $135. Confidence verified.
25,000	$270	Verified	Mailchimp Standard at the same size is $310. Confidence verified.
50,000	$385	Verified	Mailchimp Standard at the same size is $450. Confidence verified.
100,000	n/a	Not published	Mailchimp Standard at the same size is $800. Confidence none.

Mailchimp Essentials at the eight SideBySend breakpoints, checked 14 September 2026. Standard dollars appear in the notes.

HubSpot catalog edition bases

Verified catalog stickers for new customers after 5 March 2024. Not a contact ladder.

Edition	Base	Core Seats	Extra seat	Included contacts	Onboarding	Confidence
Starter	$20 / seat	1	$20	1,000	not required	Verified
Professional	$890	3	$50	2,000	$3,000 one-time	Verified
EnterpriseBilled annually	$3,600	5	$75	10,000	$7,000 one-time	Verified

Marketing Hub edition bases for new customers after 5 March 2024, read from the HubSpot Product and Services Catalog and checked 26 September 2026. Starter is per Core Seat. Professional and Enterprise start at an edition base that includes Core Seats. Confidence: verified.

Enterprise is billed annually only at $3,600 a month equivalent, with 10,000 marketing contacts included and onboarding at $7,000. Starter and Professional marketing-contact packs live on HubSpot marketing contacts pricing.

Worked examples at four list sizes

HubSpot Starter assumes one Core Seat. Professional uses the edition base plus catalog contact packs. Onboarding fees are one-time and sit outside the monthly figures. Pack totals are derived from verified catalog rates.

List size	HubSpot Starter	HubSpot Professional	Mailchimp Essentials	Mailchimp Standard
1,000 Starter included contacts cover this size. Professional base includes 2,000 contacts.	$20 Derived pack math	$890 Derived pack math, plus $3,000 onboarding	$26.50 Verified	$45 Verified
5,000 Starter packs from catalog bands. Professional adds one 5,000 contact pack above its 2,000 included.	$210 Derived pack math	$1,140 Derived pack math, plus $3,000 onboarding	$75 Verified	$100 Verified
10,000 Starter packs continue. Professional needs contact packs above 2,000.	$410 Derived pack math	$1,390 Derived pack math, plus $3,000 onboarding	$110 Verified	$135 Verified
25,000 Starter and Professional pack math from catalog bands only.	$1,010 Derived pack math	$2,115 Derived pack math, plus $3,000 onboarding	$270 Verified	$310 Verified

At 1,000 contacts HubSpot Starter is $20 for one seat against Mailchimp Essentials at $26.50. At 10,000 contacts Starter pack math reaches $410 while Essentials is $110 and Standard is $135. Professional stays far above both Mailchimp plans once the edition base is in the bill.

Paying yearly on Mailchimp and HubSpot

Per month at 10,000 contacts, paid month to month and paid for a year up front.

Plan	Paid monthly	Paid yearly, per month	Note
Mailchimp Essentials	$110Ver	No annual price	Mailchimp publishes no annual price. For larger lists its pricing page says to call sales for custom pricing and annual plans.
HubSpot Professional	$1,390Der	$1,250Der	Billed as 12,000 contacts. Monthly payment still carries a 12 month commitment.
HubSpot Enterprise	Not sold monthly	$3,600Ver	Billed as 10,000 contacts. Sold billed annually only.

Per month at 10,000 contacts. Mailchimp figures come from its vendor record and annual rule (read 25 September 2026). HubSpot figures are the Pay Monthly and Pay Annually options on HubSpot's pricing calculator, read 26 September 2026; Professional paid annually is the 800 dollar base plus contact packs at 10 percent off, so derived. Onboarding is not included.

Sources: the Mailchimp pricing page and HubSpot's pricing calculator.

Mailchimp's standing offer is a first year promotion, still billed monthly, rather than an annual price, so the yearly column is empty on its side. On HubSpot the commitment comes first: Professional is a 12 month contract even when paid monthly, and paying the year up front is what lowers the rate.

Starter marketing-contact packs from the catalog

Verified pack rates. These bands feed the worked examples above. Midpoints between bands are not filled into an eight-stop matrix.

Marketing contacts	Monthly add	Confidence
up to 1,000	included	Verified
1,001 to 3,000	$50	Verified
3,001 to 5,000	$45	Verified
5,001+	$40	Verified

Starter marketing-contact add rates, per 1,000 marketing contacts, from the HubSpot Product and Services Catalog, checked 26 September 2026. Included bands are free inside the edition base. Confidence: verified.

Sends and what each one counts

Mailchimp Essentials allows ten times the contact count in monthly sends. Standard allows twelve times. Premium allows fifteen times. HubSpot marketing email send limits scale with the marketing-contact tier: Starter at 5 times, Professional at 10 times, and Enterprise at 20 times that tier. Those HubSpot multiples are catalog feature limits, not a separate dollar meter.

Mailchimp. Mailchimp's contact table publishes a yes or no per status. Subscribed, unsubscribed and non subscribed contacts all count toward the monthly contact limit. Cleaned contacts, which is where hard bounces land, do not. Pending contacts do not count and are deleted after 60 days if they never confirm.

HubSpot. For new customers after 5 March 2024, Marketing Hub Starter is priced per Core Seat, and Professional and Enterprise start at a base price that includes Core Seats. Marketing contacts sit on top of the edition: included contacts come with the base, and further contacts are sold in catalog bands. Non-marketing contacts are free up to an overall contact ceiling of 15 million (marketing plus non-marketing). Exceeding the marketing-contact tier bills immediately. Designating contacts as non-marketing takes effect at the start of the following month or contract renewal, whichever comes first, and contact-tier downgrades wait until renewal.

Mailchimp still publishes a free plan that tops out at 250 contacts. The send allowance is the tighter of the two limits. 500 emails a month, and no more than 250 in a day, is two campaigns to a full 250 contact list. HubSpot Marketing Hub has no free edition on the recorded catalog ladder.