Comparison
HubSpot vs MailerLite pricing
These products do not share a billing shape. MailerLite sells Comfort and Power on a subscriber ladder with send allowances under fair use. HubSpot Marketing Hub sells edition bases, Core Seats and marketing-contact packs from the Product and Services Catalog. This page keeps catalog USD beside MailerLite LIVE cells and does not invent a HubSpot eight-breakpoint matrix.
The bill shapes are not the same
- HubSpot Starter base
- $20
- Per Core Seat. 1,000 marketing contacts included.
- MailerLite Comfort at 1k
- $19
- Verified slider stop. Power is $39. Annual Comfort headline is $17.10.
- HubSpot Professional base
- $890
- 3 Core Seats. Onboarding $3,000 one-time.
MailerLite prices active subscribers on Comfort and Power, with a published ten percent annual saving. HubSpot prices an edition base, then Core Seats, then marketing-contact packs on top. Comparing a HubSpot Starter seat sticker to a MailerLite Comfort cell without saying which seats and which contact packs are in play mixes two meters.
HubSpot cells on this page prefer the Product and Services Catalog. The Marketing pricing UI can show suite or Customer Platform packaging, but its Marketing Hub list prices match the catalog, as do those on HubSpot's pricing calculator, read 26 September 2026. Only promotional prices, such as the new customer Starter seat, stay out.
MailerLite Comfort across eight list sizes
LIVE ladder from the dated Snapshot 3 slider. Comfort is the MailerLite comparison plan. Power sits in the notes.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Contacts | Monthly | Confidence | Note |
|---|---|---|---|
| 500 | $12 | Verified | MailerLite Power at the same size is $25. Confidence verified. |
| 1,000 | $19 | Verified | MailerLite Power at the same size is $39. Confidence verified. |
| 2,500 | $33 | Verified | MailerLite Power at the same size is $49. Confidence verified. |
| 5,000 | $49 | Verified | MailerLite Power at the same size is $69. Confidence verified. |
| 10,000 | $89 | Verified | MailerLite Power at the same size is $129. Confidence verified. |
| 25,000 | $179 | Verified | MailerLite Power at the same size is $239. Confidence verified. |
| 50,000 | $319 | Verified | MailerLite Power at the same size is $389. Confidence verified. |
| 100,000 | $439 | Verified | MailerLite Power at the same size is $489. Confidence verified. |
HubSpot catalog edition bases
Verified catalog stickers for new customers after 5 March 2024. Not a contact ladder.
| Edition | Base | Core Seats | Extra seat | Included contacts | Onboarding | Confidence |
|---|---|---|---|---|---|---|
| Starter | $20 / seat | 1 | $20 | 1,000 | not required | Verified |
| Professional | $890 | 3 | $50 | 2,000 | $3,000 one-time | Verified |
| EnterpriseBilled annually | $3,600 | 5 | $75 | 10,000 | $7,000 one-time | Verified |
Enterprise is billed annually only at $3,600 a month equivalent, with 10,000 marketing contacts included and onboarding at $7,000. Starter and Professional marketing-contact packs live on HubSpot marketing contacts pricing.
Worked examples at four list sizes
HubSpot Starter assumes one Core Seat. Professional uses the edition base plus catalog contact packs. Onboarding fees are one-time and sit outside the monthly figures. Pack totals are derived from verified catalog rates.
| List size | HubSpot Starter | HubSpot Professional | MailerLite Comfort | MailerLite Power |
|---|---|---|---|---|
| 1,000 Starter included contacts cover this size. Professional base includes 2,000 contacts. | $20 Derived pack math | $890 Derived pack math, plus $3,000 onboarding | $19 Dataset cell | $39 Dataset cell |
| 5,000 Starter packs from catalog bands. Professional adds one 5,000 contact pack above its 2,000 included. | $210 Derived pack math | $1,140 Derived pack math, plus $3,000 onboarding | $49 Dataset cell | $69 Dataset cell |
| 10,000 Starter packs continue. Professional needs contact packs above 2,000. | $410 Derived pack math | $1,390 Derived pack math, plus $3,000 onboarding | $89 Dataset cell | $129 Dataset cell |
| 25,000 Starter and Professional pack math from catalog bands only. | $1,010 Derived pack math | $2,115 Derived pack math, plus $3,000 onboarding | $179 Dataset cell | $239 Dataset cell |
At 1,000 contacts HubSpot Starter is $20 for one seat against MailerLite Comfort at $19. At 10,000 contacts Starter pack math reaches $410 while Comfort is $89 and Power is $129. Professional stays far above both MailerLite plans once the edition base is in the bill.
Paying yearly on MailerLite and HubSpot
Per month at 10,000 contacts, paid month to month and paid for a year up front.
| Plan | Paid monthly | Paid yearly, per month | Note |
|---|---|---|---|
| MailerLite Comfort | $89Ver | $80.10Ver | MailerLite takes 10 percent off Comfort and Power when the plan is paid yearly, as one payment for 12 months. |
| HubSpot Professional | $1,390Der | $1,250Der | Billed as 12,000 contacts. Monthly payment still carries a 12 month commitment. |
| HubSpot Enterprise | Not sold monthly | $3,600Ver | Billed as 10,000 contacts. Sold billed annually only. |
Sources: the MailerLite plan and billing help page and HubSpot's pricing calculator.
MailerLite and HubSpot Professional both take about 10 percent off for paying yearly. What differs is the monthly option: HubSpot Professional's monthly price already carries a 12 month commitment, and MailerLite says it does not refund unused monthly or yearly plans.
Starter marketing-contact packs from the catalog
Verified pack rates. These bands feed the worked examples above. Midpoints between bands are not filled into an eight-stop matrix.
| Marketing contacts | Monthly add | Confidence |
|---|---|---|
| up to 1,000 | included | Verified |
| 1,001 to 3,000 | $50 | Verified |
| 3,001 to 5,000 | $45 | Verified |
| 5,001+ | $40 | Verified |
Sends and what each one counts
MailerLite Comfort and Power include monthly send allowances under fair use on the dated ladder. HubSpot marketing email send limits scale with the marketing-contact tier: Starter at 5 times, Professional at 10 times, and Enterprise at 20 times that tier. Those HubSpot multiples are catalog feature limits, not a separate dollar meter.
MailerLite. The subscriber limit counts unique subscribers with an active status. MailerLite states on both its pricing page and its billing help page that unsubscribed and bounced contacts do not count. Unconfirmed subscribers are not active either, which is where the unconfirmed answer comes from rather than a separate statement.
HubSpot. For new customers after 5 March 2024, Marketing Hub Starter is priced per Core Seat, and Professional and Enterprise start at a base price that includes Core Seats. Marketing contacts sit on top of the edition: included contacts come with the base, and further contacts are sold in catalog bands. Non-marketing contacts are free up to an overall contact ceiling of 15 million (marketing plus non-marketing). Exceeding the marketing-contact tier bills immediately. Designating contacts as non-marketing takes effect at the start of the following month or contract renewal, whichever comes first, and contact-tier downgrades wait until renewal.
The cut landed with the paid reprice on the same day. Passing 250 active subscribers locks campaigns and automations on a free account until the list comes back down or the account goes paid. HubSpot Marketing Hub has no free edition on the recorded catalog ladder.
Where these numbers are soft
Related
- HubSpot Marketing Hub pricingCatalog edition bases, Core Seats, onboarding and contact packs.
- HubSpot marketing contacts pricingStarter, Professional and Enterprise contact add bands from the same catalog.
- HubSpot vs Mailchimp pricingCatalog Marketing Hub USD against Essentials and Standard LIVE ladders.
- HubSpot vs Kit pricingCatalog Marketing Hub USD against Creator and Creator Pro LIVE ladders.
- HubSpot vs Omnisend pricingCatalog Marketing Hub USD against Omnisend Standard and Pro LIVE ladders.
- HubSpot vs beehiiv pricingCatalog Marketing Hub USD against Launch, Scale and Max LIVE ladders.
- HubSpot vs Flodesk pricingCatalog Marketing Hub USD against Lite, Pro and Everything ladders.
- HubSpot vs ActiveCampaign pricingCatalog Marketing Hub USD against Starter and Plus LIVE ladders.
- HubSpot vs Constant Contact pricingCatalog Marketing Hub USD against Lite and Standard live-capture ladders.
- MailerLite pricing by subscribersComfort and Power at all eight breakpoints.
- Mailchimp vs MailerLite pricingEssentials against Comfort on dated ladders in the six.
- ActiveCampaign vs MailerLite pricingStarter against Comfort, with empty AC monthly cells left empty.
- Email tool pricing tableSix vendors at the same eight breakpoints. HubSpot is outside those cells.
- Cost calculatorThe six comparison vendors only, at a chosen list size.
- Change historyEvery recorded pricing event, newest first.
- MethodologyWhat verified, derived and estimate mean on these cells.
- DisclosureNo affiliate links and no paid placements on this site today.