Vendor
Omnisend pricing at fixed list sizes
Omnisend bills on contacts, and the contacts it bills for are not the ones most stores count. Anyone who placed an order or abandoned a cart is billable whether or not they ever opted in, which is why an Omnisend invoice can climb while the subscriber number sits still.
Short answer
Omnisend has a free plan for up to two hundred fifty contacts. Paid plans start at $16 a month on Standard and $59 a month on Pro, and both rise with your billable contact count. At 5,000 contacts Standard is $81 a month and Pro is $90 (checked 26 October 2026, re-read 29 October 2026 with no change). There is no yearly discount, only a one time 30 percent off your first three months paid up front. Customers who never opted in still count toward the bill. Use the calculator for your own list size.
Omnisend pricing calculator
Pick your billable contacts, a plan and how you pay. Prices come from the dated Omnisend price ladder on this page, and Klaviyo Email at the same count is shown for comparison.
Billable contacts
Subscribers plus customers who never opted in. A count between two sizes is billed at the size above.
Standard at 2,500 billable contacts: $44 a month at the regular price, or $30.80 a month for the first 3 months ($92.40 paid up front). First year: $488.40. That is $39.60 less than paying the regular price all year, and the discount can be used once. Standard includes 30,000 email credits a month.
| Line | Figure | How it is worked out | Confidence |
|---|---|---|---|
| Omnisend Standard, regular | $44 a month | Read off the Omnisend pricing calculator | Ver |
| First year on your billing choice | $488.40 | 3 months at $30.80 plus 9 at $44 | Der |
| Omnisend Pro at the same count | $59 a month | Regular monthly price | Ver |
| Klaviyo Email at the same count | $60 a month | Klaviyo pricing slider, checked 26 October 2026 | Ver |
Omnisend cost by contact count at a glance
Standard is the cheaper plan at every size this page records, and Pro is the one that removes the email cap. Prices are the regular monthly price. Checked 26 October 2026.
| Billable contacts | Standard a month | Standard emails a month | Pro a month | Pro costs more by |
|---|---|---|---|---|
| Up to 250free plan | free500 emails a monthVer | Not sold on the free plan | ||
| 500 | $16Ver | 6,000Der | $59unlimited emailsDer | $43Der |
| 1,000 | $20Ver | 12,000Der | $59unlimited emailsDer | $39Der |
| 2,500 | $44Ver | 30,000Der | $59unlimited emailsVer | $15Der |
| 5,000 | $81Ver | 60,000Der | $90unlimited emailsVer | $9Der |
| 10,000 | $132Ver | 120,000Der | $150unlimited emailsVer | $18Der |
| 25,000 | $282Ver | 300,000Der | $400unlimited emailsVer | $118Der |
| 50,000 | $413Ver | 600,000Der | $715unlimited emailsVer | $302Der |
| 100,000 | $900Ver | 1,200,000Der | $1,334unlimited emailsVer | $434Der |
Each row is the billable contact count, not the subscriber count. The Omnisend pricing page calculator was read band by band on 16 October 2026 and every Standard and Pro price in this table matched the 25 September reading.
Worked example: 5,000 billable contacts
One list size, both plans, and when each one is the cheaper choice.
- Standard: $81 a month, which includes 60,000 email credits a cycle (12 to every contact). Ver
- Pro: $90 a month with unlimited email sends and advanced reporting. SMS is a separate subscription on new accounts. Ver
- The gap: Pro costs $9 a month more, which is +11 percent on Standard. Over a year that is $108. Der
- First three months: the one time 30 percent starter discount takes Standard to $56.70 and Pro to $63.00 a month for three months, paid up front, and billing then returns to the regular price. Der
Where the ladder starts
- Standard at 500
- $16
- 6,000 email credits, which is the contact count times 12
- Pro at 2.5k
- $59
- the lowest tier Pro sells, with unlimited email sends and SMS bought separately on new accounts
- Free plan
- 250
- contacts reachable a month, with 500 emails, which is two campaigns to a full list
Why Omnisend is recorded here and not in the pricing tables
The seven vendors in the cross vendor tables on this site are read off their own pricing pages. Omnisend runs a slider driven calculator instead of printing a table, and its help centre answers tier questions by pointing back at that calculator.
The ladder below is read off that calculator. On 25 September 2026 every priced stop from 500 to 50,000 contacts was read band by band, and on 16 October 2026 the same calculator was read again with every Standard and Pro price unchanged. The calculator shows a 30 percent starter discount and a three month total at the regular price. The regular monthly price is that total divided by three, so Standard at 25,000 contacts is $282 a month, and that regular price is what every row records.
So Omnisend is recorded, dated and sourced here, and it stays out of the comparison tables, the free plan records, the contact counting records and the cell counts. It is the second vendor to sit in that position, after Klaviyo, and both are ecommerce platforms that sell through a calculator. That is the shape of the problem rather than a coincidence.
Both plans, all eight breakpoints
Month to month billing. The annual column is empty on every row, because Omnisend publishes no standing annual rate.
Prices are compiled from public vendor pages and can lag behind a change. Cells marked Der are calculated from published rules and cells marked Est are rough figures. Neither is an invoice or a quote, so confirm with the vendor before you spend.
| Plan | 500 | 1k | 2.5k | 5k | 10k | 25k | 50k | 100k |
|---|---|---|---|---|---|---|---|---|
| Standard | $16Ver | $20Ver | $44Ver | $81Ver | $132Ver | $282Ver | $413Ver | $900Ver |
| Pro | $59Der | $59Der | $59Ver | $90Ver | $150Ver | $400Ver | $715Ver | $1,334Ver |
14 of the 16 priced cells are read off the Omnisend pricing calculator, and 2 carry down the Pro entry price, because Pro is not sold below 2,500 contacts. The 100,000 row is read off the same calculator at the 95,001 to 100,000 band. Omnisend quotes a custom plan above 150,000 contacts.
The shape worth noticing is the middle. Standard and Pro are $9 apart at 5,000 contacts and $18 apart at 10,000, so the question Pro answers is whether unlimited sending is worth that gap rather than whether the list is large.
What Omnisend costs at 500, 2,500 and 10,000 contacts
Worked monthly cost on Standard and Pro at three list sizes, month to month. Twelve month totals and the gap between plans are derived by arithmetic, because Omnisend publishes no standing annual rate.
| Billable contacts | Standard | Pro | Pro costs more by | Confidence |
|---|---|---|---|---|
| 500 | $16 a month (verified), $192 over twelve months (derived) | $59 a month (derived), $708 over twelve months (derived) | $43 a month (derived) | Der |
| 2,500 | $44 a month (verified), $528 over twelve months (derived) | $59 a month (verified), $708 over twelve months (derived) | $15 a month (derived) | Ver |
| 10,000 | $132 a month (verified), $1,584 over twelve months (derived) | $150 a month (verified), $1,800 over twelve months (derived) | $18 a month (derived) | Ver |
Each contact count, plan by plan
One row per breakpoint, and each row has an address such as #10000. Prices are the regular monthly price. Omnisend publishes no standing annual rate.
| Billable contacts | Standard | Pro | What the row covers |
|---|---|---|---|
| 500 | $16 a month Ver6,000 email credits a cycle Der | $59 a month DerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 1,000501 to 1,000 contacts | $20 a month Ver12,000 email credits a cycle Der | $59 a month DerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 2,5002,001 to 2,500 contacts | $44 a month Ver30,000 email credits a cycle Der | $59 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 5,0004,501 to 5,000 contacts | $81 a month Ver60,000 email credits a cycle Der | $90 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 10,0009,001 to 10,000 contacts | $132 a month Ver120,000 email credits a cycle Der | $150 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 25,00023,501 to 25,000 contacts | $282 a month Ver300,000 email credits a cycle Der | $400 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 50,00045,001 to 50,000 contacts | $413 a month Ver600,000 email credits a cycle Der | $715 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
| 100,00095,001 to 100,000 contacts | $900 a month Ver1,200,000 email credits a cycle Der | $1,334 a month VerUnlimited email sends Ver | Regular monthly price off the Omnisend calculator. The one time 30 percent off the first three months is a promotion and is not in these figures. Omnisend publishes no standing annual rate. Email credits are 12 times the billable contact count on Standard. SMS and other meters sit outside these dollars. |
The number Omnisend bills is not the number most stores count
Three contact statuses, and only one of them is the one people mean by list size.
- Subscribed: billed. Opted in to marketing on email, SMS or push. The number most people mean when they say list size.
- Non subscribed: billed. Placed an order, abandoned a cart, created an account or arrived in an import without a marketing consent box. They never opted in and they are still billed, because Omnisend can still send them transactional and automated messages.
- Unsubscribed: not billed. Opted out after consenting. Omnisend states on the pricing page and on four help pages that unsubscribers are not charged for, and it advises unsubscribing inactive contacts rather than deleting them so the purchase history survives.
source checked 26 October 2026 Ver
A store with 4,000 people who opted in and 2,000 customers who bought without opting in is billed at 6,000 contacts, which on Standard is two tiers above where the subscriber count would put it. Nothing about the marketing list changed to get there. The checkout did it.
The way back down is to unsubscribe rather than delete. Unsubscribe them. That takes them off the billable count while keeping their history, and the lower tier lands on the next billing cycle rather than immediately. Deleting works too and it takes the purchase history with it, which is why Omnisend advises against it on the same pages that explain the billing.
How Omnisend decides what to charge
Omnisend bills on billable contacts, which is subscribers plus non subscribers. A non subscriber is someone who placed an order, abandoned a cart or was imported without opting in, and they are billed because Omnisend can still send them automated messages. Unsubscribers are the only status outside the count. Standard includes 12 times the contact count in monthly email credits and Pro removes the email cap entirely. The tier is recounted every billing day, so it moves up and down on its own as the contact count crosses a stop.
Standard meters email and Pro does not. At 10,000 contacts Standard includes 120,000 emails a month, which is 12 sends to the full list, so a weekly newsletter never comes close to it and a store running abandoned cart flows, back in stock alerts and a welcome series can. Passing the allowance prompts an upgrade rather than charging an overage.
The tier is recounted on every billing day, so it moves in both directions on its own. That is the opposite of the arrangement on the other ecommerce platform recorded here, where the upgrade is automatic and the downgrade has to be switched on.
The free plan is a reach limit rather than a storage limit
Omnisend will hold as many contacts as an account imports and let it reach 250 of them in a billing cycle, on 500 emails and 500 web push notifications a month. The ceiling sits below 500 contacts, which is the smallest breakpoint here, so the free plan holds no cells in this dataset and is recorded as a limit instead.
Contacts can be uploaded without limit and only 250 of them can be reached in a billing cycle, so the ceiling is a reach limit rather than a storage limit. Passing the 500 email allowance prompts an upgrade instead of sending.
What the table cannot show
- Omnisend is recorded here but is not in the cross vendor tables on this site, which cover seven vendors.
- The pricing page runs a slider driven calculator rather than a printed table, and the Omnisend help centre answers tier questions by pointing at that calculator. Every priced stop from 500 to 50,000 contacts was read off that calculator on 25 September 2026. Pro at 500 and 1,000 contacts carries down the 2,500 contact entry price, because Pro is not sold smaller.
- The calculator shows a 30 percent starter discount and a total for the first three months at the regular price. The regular monthly price is that total divided by three, and it is the figure every row records.
- The billable contact count is what decides an Omnisend bill, not the subscriber count. A store with 4,000 subscribers and 2,000 customers who never opted in is billed at 6,000 contacts.
- There is no standing annual discount. Omnisend sells a one time starter discount of 30 percent for three months up front, so the annual column stays empty rather than being derived from a rate Omnisend does not publish.
- SMS, the personalised content add on and send time optimisation are separate meters bought on top of the contact plan. Pro buys SMS separately from 0.007 dollars a message with no included credits. Omnisend retired Legacy Pro, which included credits equal to the subscription price, on 26 October 2026 and moved those brands to the current Pro. None of that is in these numbers. Prices exclude VAT.
Standard, cell by cell
The entry paid plan. Email credits worth 12 times the billable contact count, and SMS bought separately.
| Contacts | Monthly | Annual per month | Billing | Confidence | Note and source |
|---|---|---|---|---|---|
| 500 | $16 | n/a | Per contact | Verified | Entry tier, read off the Omnisend pricing page, which shows a 30 percent starter discount against a regular price of 16 dollars. 6,000 email credits, which is 500 contacts times 12.source checked 26 October 2026 |
| 1,000 | $20 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 501 to 1,000 contact band, which shows a 30 percent starter discount against a regular price of 20 dollars. 12,000 email credits.source checked 26 October 2026 |
| 2,500 | $44 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 2,001 to 2,500 contact band, which shows a 30 percent starter discount against a regular price of 44 dollars. 30,000 email credits.source checked 26 October 2026 |
| 5,000 | $81 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 4,501 to 5,000 contact band, which shows a 30 percent starter discount against a regular price of 81 dollars. 60,000 email credits.source checked 26 October 2026 |
| 10,000 | $132 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 9,001 to 10,000 contact band, which shows a 30 percent starter discount against a regular price of 132 dollars. 120,000 email credits.source checked 26 October 2026 |
| 25,000 | $282 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 23,501 to 25,000 contact band, which shows a 30 percent starter discount against a regular price of 282 dollars. 300,000 email credits.source checked 26 October 2026 |
| 50,000 | $413 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 45,001 to 50,000 contact band, which shows a 30 percent starter discount against a regular price of 413 dollars. 600,000 email credits.source checked 26 October 2026 |
| 100,000 | $900 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 95,001 to 100,000 contact band, regular price 900 dollars. 1,200,000 email credits.source checked 30 October 2026 |
Pro, cell by cell
Unlimited email and advanced reporting, with SMS bought separately on new accounts. Sold from a 2,500 contact tier, so the first two rows repeat one number.
| Contacts | Monthly | Annual per month | Billing | Confidence | Note and source |
|---|---|---|---|---|---|
| 500 | $59 | n/a | Per contact | Derived | Flat to the 2,500 contact tier, which is the lowest tier Pro sells, so a 500 contact list pays the 2,500 contact entry price.source checked 26 October 2026 |
| 1,000 | $59 | n/a | Per contact | Derived | Flat to the 2,500 contact tier, which is the lowest tier Pro sells.source checked 26 October 2026 |
| 2,500 | $59 | n/a | Per contact | Verified | Entry tier, read off the Omnisend pricing page. Unlimited email sends. SMS is a separate subscription on new accounts.source checked 26 October 2026 |
| 5,000 | $90 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 4,501 to 5,000 contact band, which shows a 30 percent starter discount against a regular price of 90 dollars.source checked 26 October 2026 |
| 10,000 | $150 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 9,001 to 10,000 contact band, which shows a 30 percent starter discount against a regular price of 150 dollars.source checked 26 October 2026 |
| 25,000 | $400 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 23,501 to 25,000 contact band, which shows a 30 percent starter discount against a regular price of 400 dollars.source checked 26 October 2026 |
| 50,000 | $715 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 45,001 to 50,000 contact band, which shows a 30 percent starter discount against a regular price of 715 dollars.source checked 26 October 2026 |
| 100,000 | $1,334 | n/a | Per contact | Verified | Read off the Omnisend pricing page calculator at the 95,001 to 100,000 contact band, regular price 1,334 dollars.source checked 30 October 2026 |
Recorded Omnisend changes
- Verified
Omnisend will retire Legacy Pro on 26 October 2026
Omnisend's own help articles say that Pro accounts opened before 4 May 2026 are on Legacy Pro, which includes SMS credits with the plan, and that Legacy Pro retires on 26 October 2026. Those brands then move automatically to the current Pro, where new SMS credits are no longer included and SMS is bought as a separate subscription starting at 0.007 dollars a message. The pricing page was read again on 16 October 2026 and every Standard and Pro contact tier price matched the figure already on this site.
Effect on a bill. No contact tier price moved. A store on Legacy Pro that relies on the included SMS credits will start paying for SMS separately after 26 October 2026, so the SMS line of its bill rises even though the Pro price at its list size does not.
source checked 16 October 2026
- Verified
Omnisend moved Pro SMS onto tiered volume rates
Accounts subscribing to Pro on or after 4 May 2026 buy SMS as a subscription starting at 0.007 dollars a message, with the rate stepping down at 50, 500, 1,000 and 10,000 dollars of monthly spend. Pro still includes SMS credits equal to the monthly subscription price. Standard and free accounts buy SMS as a separate subscription from 10 dollars a month.
Effect on a bill. Nothing in the contact ladder moved, so the price cells on this site are unchanged. It splits Pro accounts by signup date on the SMS line of the bill, and it rewards volume, so a store sending a lot of messages pays less per message than one that signed up before the change.
source checked 9 September 2026
Where these numbers are soft
Related
- Email overage fees comparedWhat going over the contact or send limit costs on ten platforms, and how fast it bills.
- Omnisend pricing changes4 May 2026 SMS split and billable-contact Standard/Pro rules.
- Omnisend cost at 500 contactsVerified Standard 16 and Pro 59 at the published entry stop.
- Omnisend cost at 1,000 contactsStandard verified at 20 dollars and Pro derived flat from the 2,500 entry.
- Omnisend cost at 25,000 contactsThe next recorded stop up the ladder, with both plans verified.
- Klaviyo pricing changesThe other ecommerce platform recorded outside the tables, and the rule that moved every bill.
- HubSpot vs Omnisend pricingCatalog Marketing Hub USD against Omnisend Standard and Pro where Omnisend publishes a figure.
- Omnisend vs Klaviyo pricingStandard against Email at the eight breakpoints, both still on the watchlist.
- Omnisend vs Mailchimp pricingStandard against Essentials at eight list sizes on dated ladders only.
- Omnisend vs Brevo pricingStandard against Starter under the weekly send assumption.
- Flodesk vs Omnisend pricingLite against Standard at eight list sizes, with Flodesk 100,000 left empty.
- Kit vs Omnisend pricingCreator against Standard on dated ladders, with Free through 10,000.
- MailerLite vs Omnisend pricingComfort against Standard on dated ladders, mid-tail sibling of Kit vs Omnisend.
- beehiiv vs Omnisend pricingNewsletter Scale against commerce Standard, with Launch free through 2,500.
- ActiveCampaign vs Omnisend pricingStarter against Standard on dated ladders.
- Constant Contact vs Omnisend pricingLite against Standard on dated ladders, with Contact Sales empties left empty.
- Who bills unsubscribed contactsThe same question asked of the seven vendors that are in the tables.
- Per contact vs per sendWhy a plan that meters sends and one that does not are hard to line up.
- Free plan limits comparedWhere a 250 contact reach limit sits against the free plans in the dataset.
- Mailchimp pricing by contactsThe contact billed vendor most often compared against Omnisend.
- Email tool pricing tableSeven vendors at the same eight breakpoints, Omnisend not among them yet.
- Change historyEvery recorded pricing event, newest first.
- MethodologyWhat verified, derived and estimate mean, and when a vendor enters the tables.
- DisclosureWhich links can earn a commission, and what that never changes.